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Shopping centre owner intu has launched Big Bugs On Tour, an experiential roadshow backed by naturalist Chris Packham that brings adults and children face-to-face with 12 giant British bugs at 13 malls nationwide. Photo credit Matt Alexander/intu

intu launches giant British bugs roadshow with Chris Packham

Shopping centre owner intu has launched Big Bugs On Tour, a national experiential roadshow that brings adults and children face-to-face with 12 giant British bugs at 13...

Molton Brown, London-based fragrance experts, is launching its new Vetiver & Grapefruit Collection with a series of eye-catching retail experiences, featuring anamorphic art to create clever optical illusions that represent the tension between the new fragrance’s contrasting notes.

Molton Brown launches new fragrance collection with 3D optical illusions

Molton Brown, London-based fragrance experts, is launching its new Vetiver & Grapefruit Collection with a series of eye-catching retail experiences, featuring...

pladis-owned snacks brand McVitie’s is running an interactive experience to back its ‘Sweeter Together’ Masterbrand advertising and marketing campaign. In keeping with the TV ad, featuring a crane driver, the Sweeter Together Challenge requires two consumers to work together to operate a model crane to grab a giant McVitie’s ‘prize’ Nibble, to instantly win prizes that are ‘sweeter when enjoyed together’.

McVitie’s Nibbles ‘Sweeter Together Challenge’ crane game experiential and sampling

pladis-owned snacks brand McVitie’s is running an interactive experience to back its ‘Sweeter Together’ Masterbrand advertising and marketing campaign. In...

EPOCH making toys – the company behind collectible toy brand Sylvanian Families – is launching its new Town range by creating the world’s smallest fashion show, unveiled at Hamleys Regent Street on Thursday March 22nd. A UK-wide experiential roadshow tour with intu shopping centres will follow in April. Credit: Matt Alexander/PA Wire.

Sylvanian Families unveils world’s smallest fashion show

EPOCH making toys – the company behind collectible toy brand Sylvanian Families – is launching its new Town range by creating the world’s smallest fashion show,...

Persil UK has been encouraging families in London to get outdoors and active to celebrate the 10th anniversary of the launch of the brand’s ‘Dirt is Good’ marketing platform with ‘Get Out Here’, a Digital Out Of Home (DOOH) activation delivering content triggered by the weather in real-time.

Persil celebrates 10th anniversary of ‘Dirt is Good’ with real-time DOOH park push

Persil UK has been encouraging families in London to get outdoors and active to celebrate the 10th anniversary of the launch of the brand’s ‘Dirt is Good’...

LG Electronics has appointed promotions agency tpf to create ‘The Perfect LG TV Experience’, an experiential activation designed to inspire consumers to upgrade their TV and invest in one of LG’s premium sets.

tpf launches The Perfect LG TV Experience for LG Electronics

LG Electronics has appointed promotions agency tpf to create ‘The Perfect LG TV Experience’, an experiential activation designed to inspire consumers to upgrade...

Fanta is running an experiential Virtual Reality campaign called ‘Fanta: The 13th Floor’ to scare audiences just in time for Halloween, with consumers entering a physical lift that transforms into an immersive Halloween experience.

Fanta delivers scary 4D Halloween lift experience

Fanta is running an experiential Virtual Reality campaign called ‘Fanta: The 13th Floor’ to scare audiences just in time for Halloween, with consumers entering a...

Independent Events, a multi-award winning experiential agency based in the North East of England, has been appointed by two new clients to create events this Halloween.

Agency Independent Events runs spooky Halloween for shopping centres

Independent Events, a multi-award winning experiential agency based in the North East of England, has been appointed by two new clients to create events this Halloween....

Westfield London, more used to crowds of shoppers thronging its halls, was turned into a racetrack for a content marketing drive featuring DS Automobiles’ new electric car. A film released by DS Automobiles shows Formula E racing driver Sam Bird taking the brand’s concept car for a secret after-hours spin inside Westfield London.

Westfield London sees racing driver take DS Automobiles’ new electric car for a spin

Westfield London, more used to crowds of shoppers thronging its halls, was turned into a racetrack for a content marketing drive featuring DS Automobiles’ new electric...

German low-cost airline Eurowings, the State Tourist Board Baden-Württemberg, Europa-Park, and Stuttgart Airport have once again partnered to promote their destinations and brands in the UK via a Virtual Reality experiential activation at Westfield Stratford City.

Eurowings and partners launch #FlyWithEd VR campaign in London

German low-cost airline Eurowings, the State Tourist Board Baden-Württemberg, Europa-Park, and Stuttgart Airport have once again partnered to promote their destinations...