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Confectionery company Mondelez has enlisted the help of basketball superstar Shaquille O’Neal to help it celebrate the ‘birthday’ of its OREO brand on March 6th by giving away one million OREO Chocolate Candy Bars in a US-wide promotion.

Mondelez US gives away one million Oreo chocolate bars

Confectionery company Mondelez has enlisted the help of basketball superstar Shaquille O’Neal to help it celebrate the ‘birthday’ of its OREO brand on March 6th by...

Easy-to-digest milk brand a2 Milk has just run a digitally-powered “Try Me Free” campaign to increase visibility in store at the point of purchase and drive trial.

a2 Milk runs ‘Try Me Free’ campaign

Easy-to-digest milk brand a2 Milk has just run a digitally-powered “Try Me Free” campaign to increase visibility in store at the point of purchase and drive trial....

Essity, the Swedish health and hygiene group, is backing its new Cushelle Quilted toilet paper variant, launched in January, with an integrated below-the-line campaign aimed at helping drive awareness and trial of the new variant – which is claimed to be the brand’s “most cushiony-soft toilet tissue ever”.

Cushelle runs ‘Quiltiest’ integrated campaign

Essity, the Swedish health and hygiene group, is backing its new Cushelle Quilted toilet paper variant, launched in January, with an integrated below-the-line campaign...

Independent shopper insights consultancy Shoppercentric has published its Shopper Stock Take Index for a third year, which reveals that 41% of consumers use store loyalty cards ‘a lot’ and 47% use them ‘occasionally’. Only 1% of survey respondents said they had never heard of loyalty cards.

Shoppercentric research: in tough times, consumers favour loyalty cards

Independent shopper insights consultancy Shoppercentric has published its Shopper Stock Take Index for a third year, which reveals that 41% of consumers use store...

Breakfast cereal brand Weetabix is running a free fruit on-pack promotion to help people start 2018 in a healthy way.

Weetabix offers £5 free fruit in on-pack promotion

Breakfast cereal brand Weetabix is running a free fruit on-pack promotion to help people start 2018 in a healthy way. The ‘£5-off’ fruit promotion runs from the...

Shoppers are as deal hungry as ever this Christmas, with 42% stating they are on the lookout for promotional offers for the festive supermarket shop, according to a survey by coupon experts Valassis Limited.

Supermarket loyalty challenged by promotions and discounters this Xmas

Shoppers are as deal hungry as ever this Christmas, with 42% stating they are on the lookout for promotional offers for the festive supermarket shop, according to a...

Mars brand Snickers is launching a money-off promotion with a difference in the US, to support its long-running "You're Not You When You're Hungry" marketing platform. A special ‘Hungerithm’ has been created to monitor the mood, and the hunger level, of the Internet. As the Internet's "hanger" increases, the value of coupon discounts off SNICKERS at participating U.S. 7-Eleven stores will increase in real time.

Snickers in the US runs ‘Hungerithm’ variable value coupons at 7-Eleven

Mars brand SNICKERS is launching a money-off promotion with a difference in the US, to support its long-running “You’re Not You When You’re...

Princes has launched an integrated marketing campaign, 'So Good. So Simple’, to support its canned fish and fruit product ranges.

Princes runs integrated marketing campaign for canned fish and fruit

Princes has launched an integrated marketing campaign, ‘So Good. So Simple’, to support its canned fish and fruit product ranges. Reaching at least 8.4 million...

SwiftReceipt, a new digital receipt validation service which claims to be the fastest in the UK, launched this month with a promise to revolutionise the service for shoppers and brands alike.

New digital receipt validation service, SwiftReceipt, launches in UK

SwiftReceipt, a new digital receipt validation service which claims to be the fastest in the UK, launched this month with a promise to revolutionise the service for...

Even though the volume of money-off coupons and vouchers in circulation appears to have fallen, UK consumers still saved £3.4 billion in the 12 months to April 2017, a new survey conducted for coupon company Valassis reveals.

Coupons and vouchers saved UK consumers £3.4 Billion in 2016

Even though the volume of money-off coupons and vouchers in circulation appears to have fallen, UK consumers still saved £3.4 billion in the 12 months to April 2017, a...