Brand Belief’s latest Gastro Alfresco multi-brand roadshow has jumped on the Brexit bandwagon with a #Alfrexit campaign encouraging consumers to ‘Vote Alfrexit’ by getting outdoors to enjoy the British summer and entertain at home.
Running until late August and expected to reach over 900,000 consumers with over half a million people sampling alfresco food and drink, the country’s largest summer RoadShow tour will visit 75 Tesco and Sainsbury sites during the eight week campaign.
The Gastro Alfresco teams will also be handing out £35,000 of prizes and Money Off Next Purchase coupons worth more than £100,000 from the campaign’s brand partners. National, regional and online PR and social media channels will also promote the roadshow.
Sponsors for 2016 include: Blossom Hill wines, Davidstow cheese, Shloer, Sacla’ pestos, Percol coffee and Whitworths Shots fruit snacks.
Brian George, Managing Director of Brand Belief, says: “The Gastro Alfresco promotional roadshow has been designed to reach out to the British population at a time when we are very unsure about the future. Despite the Brexit vote, one thing at the moment we can take control of though is our lifestyle… Whilst we might not have as good weather all summer, we should grab what we can and still enjoy the Mediterranean lifestyle during the next few months. And of course, we all look better with a slight tan, and eating fresh, healthy summer foods packed of vitamins and nutrients is certainly good for us!”
A full list of Gastro Alfresco RoadShow dates and venues can be found at www.gastro-alfresco.com.