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FrieslandCampina-owned flavoured milk brand Yazoo has launched a new integrated campaign including sampling, digital, mobile, couponing and social activity.

Yazoo #ShakeItUp with Sense, i-movo

The campaign will be encouraging people to ‘Shake Up’ the mundane as the antidote to all things boring and sensible and will be supported by the brand’s #ShakeItUp...

UK Shoppers can discover what kind of snacker they are and win £100 H&M vouchers with yogurt drink Optiwell’s ‘Thank Goodness’ shopping centre campaign.

Optiwell identifies snacker profiles

Shoppers across the UK can discover what kind of snacker they are and win one of 10 £100 H&M vouchers when yogurt drink Optiwell’s ‘Thank Goodness’ campaign...

London’s Waterloo Station is the venue for FrieslandCampina’s latest campaign for its new healthy yogurt drink, Optiwell.

Optiwell Waterloo Station domination

London’s Waterloo Station is the venue for FrieslandCampina’s latest campaign for its new healthy yogurt drink, Optiwell. The activity involves the takeover of...