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blackjack fiona

Why personalisation is the sixth sense

Fiona Rayner (née Tindall), Head of Experiential & International Operations at Blackjack Promotions, explores the benefits of personalisation in sensory...

Too many major brands are coming late to the party and/or delivering paper-thin token gestures in their ‘show’ of support for causes, says Ciara Garratt of global brand experience agency Sense.

Room for one more on the brandwagon?

Too many major brands are coming late to the party and/or delivering paper-thin token gestures in their ‘show’ of support for causes, says Ciara Garratt of global...

Barefoot Wine & Bubbly is again running its successful #BareYourSole roadshow campaign across the UK during July. Now in its third year, the activity, which sees a Barefoot van travel the country, encourages people to be proud to be different and to revel in their uniqueness.

Barefoot’s ‘Bare Your Sole’ campaign champions diversity through people’s quirks

Barefoot Wine & Bubbly is again running its successful #BareYourSole roadshow campaign across the UK during July. Now in its third year, the activity, which sees a...

Zipcar, the UK’s largest car club, is running a summer roadshow featuring the Zipcar Flex Challenge, offering consumers the chance to win free driving credit for a year from the car sharing brand.

Zipcar Flex gives Londoners the chance to win free driving for a year

Zipcar, the UK’s largest car club, is running a summer roadshow featuring the Zipcar Flex Challenge, offering consumers the chance to win free driving credit for a...

Gen Z accepts ads, but will ignore the ones that don’t deliver tangible value, says Vaughan Edmonds at global brand experience agency Sense. Image: Elijah O'Donnell, Unsplash

“Senator, we run ads”: why Generation Z offers brands a reason to be optimistic

Generation Z accepts ads, but will ignore the ones that don’t deliver tangible value, says Vaughan Edmonds at global brand experience agency Sense. It’s 10 April...

Drinks brand innocent is using experiential marketing to show consumers how to live on the bright side, by bringing the brand’s latest Super Smoothie ad to life in London and Manchester with a live dance performance.

innocent Super Smoothies show drinkers how to live on the bright side

Drinks brand innocent is using experiential marketing to show consumers how to live on the bright side, by bringing the brand’s latest Super Smoothie ad to life in...

The sooner the industry addresses its current gender salary imbalance, the more young talent it will attract, says Taffy Msipa of experiential marketing agency Sense.

Why the marketing gender pay gap could soon become a skills gap

The sooner the industry addresses its current gender salary imbalance, the more young talent it will attract, says Taffy Msipa of experiential marketing agency Sense. As...

A new campaign to support the launch of Super Juice, innocent’s most ‘nutritionally dense’ juice, is giving Londoners the chance to try the three recipes (Apple, Pear and Cucumber, Raspberry and Cherry, and Orange and Blood Orange) while out and about in the UK capital.

innocent Super Juice samples Londoners

A new campaign to support the launch of Super Juice, innocent’s most ‘nutritionally dense’ juice, is giving Londoners the chance to try the three recipes (Apple,...

It’s tough being an intern, but they’ll be running the show one day. So, what’s life like for those on the doorstep of the industry? Sense’s Jack McSwiney reveals all…

What’s the Price of Potential?

It’s tough being an intern, but they’ll be running the show one day. So, what’s life like for those on the doorstep of the industry, and how can experiential...