Tag: crisps, digital, flavour challenge, food, international, on-pack, on-pack promotion, PepsiCo, public vote, savoury snacks, shopper, shopper marketing, snacks, social, social media, voting, Walker's
Walkers ‘Choose Me or Lose Me’ flavour campaign
Walkers has launched yet another flavour campaign, this time pitting three UK flavours against three from around the world, with consumers being asked to vote to swap...
Jose Cuervo celebrates National Tequila Day in US with LA water fountain stunt
Jose Cuervo, the world’s best-selling tequila brand, has celebrated National Tequila Day in the US with a stunt where it replaced the water in three Los Angeles...
MRM launches new brand identity
Award-winning marketing services business MRM (Multi Resource Marketing Ltd) has launched a new brand identity following the company’s management buy-back from French...
Charmin offers New York chance to ‘Van-GO’ in a private mobile toilet
Procter & Gamble-owned toilet paper brand Charmin offered New Yorkers their own private and personal toilet facilities last week, with the launch of Charmin Van-GO,...
Rekorderlig cider turns the UK ‘Beautifully Swedish’
Swedish fruit cider brand Rekorderlig will be offering consumers across the UK the chance to immerse themselves in Scandinavian style, drink and culture this summer and...
IPM Awards winners told: “Now let’s show Europe what great promotions look like”
Agencies and brands which won trophies at last week’s IPM Awards 2017 now have the chance to achieve international acclaim by entering EACA’s Integrated Marketing...
Eurotunnel Le Shuttle runs ‘Mystery Tunnel’ experiential at Bluewater, Lakeside
Eurotunnel Le Shuttle has just run a two-week experiential campaign at Bluewater and Lakeside shopping centres to promote the benefits of travelling to Europe by car via...
StreetPR helps LuggageHero, “Uber for left-luggage”, launch in London
Danish online start-up LuggageHero, which allows tourists to drop off their luggage at local shops, pubs and other retail outlets so they can make the most of their...
Doritos ‘Guardians of the Galaxy Vol. 2’ packs play music
Doritos in the US has linked up with the new Marvel Studios‘ film, Guardians of the Galaxy Vol. 2, in a promotion which sees packs of the tortilla chip snack...
Sense US launches with Economist’s #feedingthefuture
The recently-opened New York office of UK marketing agency Sense has run its first campaign, with the April launch in New York of experiential campaign #feedingthefuture...
