Walkers has launched yet another flavour campaign, this time pitting three UK flavours against three from around the world, with consumers being asked to vote to swap one for the other.
The flavour combinations being pitted against each other are Salt & Vinegar vs Lime & Black Pepper (Australia); Prawn Cocktail vs Paprika (Spain); and Smoky Bacon vs Bacon & Cheddar (USA).
Walkers says it has chosen these flavour combinations because they are the most regularly bought variants in the UK and in their own countries.
Thomas Barkholt, marketing director at PepsiCo, says: “The campaign is based on the importance of snacks to British consumers and the opportunity to have their say. Our consumers feel passionately about their favourite Walkers flavours and we wanted to give them the opportunity to vote in regards to which flavours will be staying on shelves.”
Barkholt adds: “We are confident that by bringing back the voting element, this campaign will really capture consumers’ interest, stimulating demand and driving growth in the savoury snacks category.”
The Walkers “Choose Me or Lose Me” campaign will run from August 14th 2017 to October 22nd. Promotional packs will be available from July 31st in 32.5g single and price-marked packs, 50g grab bags, and multi-pack formats.
The outcome will be determined 80% by single packs bought in store, and 20% by the online vote.