Tag: celebrity endorsement, charity, charity partnership, competition, competitions, content marketing, digital, ethical marketing, food, Innocent Drinks, international, marketing in schools, marketing to children, marketing to families, marketing to mums, on-pack, on-pack promotion, partnership, partnership marketing, partnerships, prize draw, prize draws, prize promotion, prize promotions, shopper, shopper marketing, social media
Innocent Sow & Grow school campaign 2017
Innocent drinks and not-for-profit organisation Grow It Yourself have joined forces with blogger and chef Emily Leary to launch this year’s “Sow & Grow”...
‘Pay With A Poem’ on World Poetry Day 2017
Viennese family-owned coffee company Julius Meinl is celebrating this year’s World Poetry Day on March 21st with its fourth annual ‘Pay With A Poem’ initiative....
Mobile App usage declines
While smartphone traffic in Europe has more than doubled between 2014 and 2016, new and repeat use of mobile apps is starting to plateau in France, Germany and the UK,...
Opia names Darryl Postelnick to North American sales role
Opia, the international risk-managed sales promotions consultancy, has appointed Darryl Postelnick, former Microsoft Vice President of US Retail Sales as Sales Director...
Sense New York appoints Ian Priestman as Ops Director
Following its recent launch, integrated marketing agency Sense New York has bolstered its senior leadership team with the appointment of Ian Priestman as Operations...
LEAD 2017: Marketing vital for UK, but must look beyond London
Karen Bradley, Secretary of State for Culture, Media and Sport, has told the UK’s advertising and marketing communications professionals that the current Government...
Stella Artois partnership with Water.org to continue
Stella Artois and Water.org used last week’s World Economic Forum (WEF) meeting in Davos to call on international business leaders, corporations, media and consumers...
Woolworths multi-sensory experience at Aussie Open
Woolworths, the Australian retailer, is taking tennis fans at this year’s Australian Open Tennis Championships on a unique food journey through a multi-sensory brand...
Up&Go samples at 2017 Simply Health Great Run/Great Swim Series
Australian oat-based breakfast drink Up&Go has signed up as the Official Breakfast Drink Partner of the Simply Health Great Run and Great Swim Series, in a major...
Blackjack Promotions acquires Ireland’s Casey Recruitment
Blackjack Promotions, a leading UK and European provider of brand ambassadors and travel retail and customer service specialists in airports, has acquired Irish company...
