Tag: competition, competitions, digital, event marketing, Facebook, food, free tickets, holiday prize, Instagram, ITV, Kellogg's, Love Island, media partnerships, on-pack, on-pack promotion, online, partnership, partnership marketing, partnerships, prize draw, prize draws, prize promotion, prize promotions, reality TV, selfies, shopper, shopper marketing, social, social media, TV, TV partnerships, Twitter, UGC, user generated content
Kellogg’s teams up with ITV2’s Love Island for ‘cereal dater’ selfie push
Kellogg’s has teamed up with ITV2’s Love Island for an on-pack promotion on leading brands, Kellogg’s Corn Flakes and Kellogg’s Crunchy Nut, with a trip for two...
Money can’t buy you love
Prize packages need to be relevant to brands and consumers, says Justine Clement of The Happy Prize Company A typical FMCG brand’s customer retention strategy relies...
Plenty launches Incredibles 2 on-pack offer
Household towel brand Plenty is collaborating with Disney ahead of the hotly-anticipated launch of the Disney∙Pixar film Incredibles 2, which will be released in UK...
Westons launches jazz promotion as part of £3.5m marketing investment
Westons Cider is ramping up investment behind its exclusively off-trade brand, Henry Westons, with a planned marketing spend of £3.5m over the next three years,...
Lucozade Sport ‘Move More, Win More’ competition drives consumer activity
Lucozade Sport, the UK’s best-selling sports drink, has unveiled limited-edition packs featuring a new version of its ‘Move More, Win More’ on-pack competition,...
Kettle Chips ‘upgrade lunch’ promotion offers Hollywood trip prize
Kettle Chips has launched an ‘Upgrade your lunch’ on pack promotion on its full single serve and multi-pack ranges offering consumers the chance to win the lunch...
My Life in Promotions: Michael Chambers, Cloud Nine
Promomarketing.info’s ‘My Life in Promotions’ feature shines a spotlight on the people who make the promotional marketing industry work so well – the heroes of...
Walkers runs live promotions on ITV to drive sharing snack sales
Walkers, the UK’s biggest selling savoury snacking brand, has teamed up with ITV to capitalise on the Saturday ‘big night in’ sharing occasion by offering...
Applewood Cheddar links with ‘Finding Your Feet’ for Rome prize promo
Applewood Smoked Cheddar is running an on-pack promotion in partnership with new British romantic comedy film, Finding Your Feet, offering a prize of flights for two to...
Swiss International Air Lines brings snow on demand to King’s Cross station
Specialist ski airline Swiss International Air Lines (SWISS) ran a one-day experiential campaign at King’s Cross station last week, bringing a powder day to London...
