Tag: , , ,

Instagram launches anti-bullying week campaign with Cybersmile

Instagram today launches its ‘Banter or Bullying?’ campaign with anti-cyberbullying charity Cybersmile, to mark the start of Anti-Bullying Week (11th-15th...

The fall of the Instagram Influencer

BAM Student Marketing discusses the sudden decline in followers of the top influencers on Instagram. When you checked your Instagram recently you may have noticed...

Harvey Nichols presents world’s first shoppable Christmas carolers

TBWA\London has created a Christmas campaign with a difference for Harvey Nichols with the world’s first shoppable Christmas carolers – all wearing Harvey...

Elizabeth Arden to celebrate cult beauty balm with pop-up

Elizabeth Arden’s cult multitasking beauty balm Eight Hour® Cream is celebrating the healing power of love this Christmas by teaming up with British muralist James...

Glenfiddich is launching a new campaign to promote Fire & Cane, the fourth and latest release in the Glenfiddich “Experimental Series”. The campaign broke on July 23rd 2018 in the USA, with sampling and experiential activations at the Taste of the Cocktails event in New Orleans, and will roll out in other lead markets later in the year – including France in September, the UK in October and Taiwan in 2019

Glenfiddich launches new campaign for Experimental Series

Glenfiddich is launching a new campaign to promote Fire & Cane, the fourth and latest release in the Glenfiddich “Experimental Series”. The campaign broke on...

Kellogg’s has teamed up with ITV2’s Love Island for an on-pack promotion on leading brands, Kellogg’s Corn Flakes and Kellogg’s Crunchy Nut, with a trip for two to Mallorca to see the Love Island final as the grand prize.

Kellogg’s teams up with ITV2’s Love Island for ‘cereal dater’ selfie push

Kellogg’s has teamed up with ITV2’s Love Island for an on-pack promotion on leading brands, Kellogg’s Corn Flakes and Kellogg’s Crunchy Nut, with a trip for two...

The UK’s biggest selling stock brand, Knorr, has launched a new online tool, ‘Eat Your Feed’, an app which analyses a user’s Instagram feed and serves up a personalised selection of recipes based on their experiences.

Knorr launches ‘Eat Your Feed’ Instagram-powered menu app

The UK’s biggest selling stock brand, Knorr, has launched a new online tool, ‘Eat Your Feed’, an app which analyses a user’s Instagram feed and serves up a...

Regulations governing how social media influencers advertise products online are confusing and unclear, with the UK public overwhelmingly believing the system should be more transparent, new research reveals.

UK public wants rules on social influencers tightened up

Regulations governing how social media influencers advertise products online are confusing and unclear, with the UK public overwhelmingly believing the system should be...

Sarah Burns of Prizeology has some words of wisdom on how to run prize promotions campaigns on social media that comply with UK law and the CAP Code

Top tips for running compliant promotions on social media

Sarah Burns of Prizeology has some words of wisdom on how to run prize promotions campaigns on social media that comply with UK law and the CAP Code I love social media....

Kelloggs-owned savoury snack brand Pringles is running a promotion offering consumers the chance to win £300 in free flights to European destinations every hour, by posting pictures of themselves taking a bite of a Pringles chip to social media.

Pringles runs European flights on-pack promo

Kelloggs-owned savoury snack brand Pringles is running a promotion offering consumers the chance to win £300 in free flights to European destinations every hour, by...