Kellogg’s has teamed up with ITV2’s Love Island for an on-pack promotion on leading brands, Kellogg’s Corn Flakes and Kellogg’s Crunchy Nut, with a trip for two to Mallorca to see the Love Island final as the grand prize.
The partnership encourages consumers to buy a pack in store, take a selfie of themselves holding up the back of the cereal box and then share it on the Kellogg’s Facebook page, Instagram or Twitter with the hashtag #KelloggsCerealDater.
UK and Irish consumers are being offered the chance to win a two day trip to Mallorca plus a pair of tickets to the poolside Love Island live final, with additional limited edition Love Island fridge magnet sets available for runners up.
The on pack promotion will be available on Kellogg’s Corn Flakes and Crunchy Nut and aims to drive engagement with consumers in store and brand awareness on social media.
Niamh Cribbin, Senior Marketing Manager for Kellogg’s Europe, says: “Love Island was one of last year’s most talked about TV shows. The partnership allows us and the retailers to tap into consumers who wouldn’t necessarily expect to see Love Island in this category – or at breakfast. The promotion aims to drive sales and brand awareness, by tapping into a younger and trends influenced shopper.”
The offer runs until July 31st.