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Tic Tac is launching a pop-up interactive experience, designed to encourage people to open up in a fun and light hearted way, in London’s Covent Garden. The activity supports the brand’s new ‘Open up’ marketing campaign.

Tic Tac pop-up supports ‘Open Up’ campaign

Tic Tac is launching a pop-up interactive experience, designed to encourage people to open up in a fun and light hearted way, in London’s Covent Garden. The activity...

Mexican beer brand Corona and charity Parley for the Oceans are taking their partnership combatting marine plastic pollution to the global stage by hijacking iconic symbols of paradise for today’s World Oceans Day (June 8th 2018).

Corona partners eco-charity to create plastic ‘wave’ sculptures from beach litter

Mexican beer brand Corona and charity Parley for the Oceans are taking their partnership against marine plastic pollution to the global stage by hijacking iconic symbols...

Agile start-ups are subverting the grocery aisles – older brands must learn their tricks to stay ahead of them, says Sam Bannister of Brass Agency

Heritage Brands: Staying Relevant Amongst the Cool New Challengers

Agile start-ups are subverting the grocery aisles – older brands must learn their tricks to stay ahead of them, says Sam Bannister of Brass Agency You only have to...

Carling has launched an on-pack promotion offering consumers the chance to win £1,000 cash if they find a limited-edition golden can in a pack of Carling Lager or Carling Apple Cider in participating retailers.

Carling launches golden can promotion to celebrate summer football

Carling has launched an on-pack promotion offering consumers the chance to win £1,000 cash if they find a limited-edition golden can in a pack of Carling Lager or...

Gen Z accepts ads, but will ignore the ones that don’t deliver tangible value, says Vaughan Edmonds at global brand experience agency Sense. Image: Elijah O'Donnell, Unsplash

“Senator, we run ads”: why Generation Z offers brands a reason to be optimistic

Generation Z accepts ads, but will ignore the ones that don’t deliver tangible value, says Vaughan Edmonds at global brand experience agency Sense. It’s 10 April...

Ribena has launched a major summer on pack promotion, 'Pick Your Own Gig', offering customers in the UK and Republic of Ireland an opportunity to win tickets to a Ticketmaster event of their choice – with runner-up prizes of free music downloads and free bottles of Ribena.

‘Pick your Own Gig’ with Ribena this summer

Ribena has launched a major summer on pack promotion, ‘Pick Your Own Gig’, offering customers in the UK and Republic of Ireland an opportunity to win tickets...

Digital sampling may sound like a contradiction – but there can be major advantages to injecting a digital element into the process of getting samples into people’s hands, says Dave Corlett of Ready

It’s sampling, Jim, but not as we know it

Digital sampling may sound like a contradiction – but there can be major advantages to injecting a digital element into the process of getting samples into people’s...

Soft drinks company Nichols plc. has launched a new ‘anti-advertising campaign’ for its Vimto brand, with a budget of £3m covering TV, social media (including a Snapchat lens) and digital, a partnership with student-focused viral content site Unilad, experiential sampling and what it says is an industry-first: personalised Video on Demand (VOD) and cinema.

Vimto repositions brand with ‘I See Vimto In You’ anti-ad campaign

Soft drinks company Nichols plc. has launched a new ‘anti-advertising campaign’ for its Vimto brand, with a budget of £3m covering TV, social media (including a...

Accolade Wines, the UK’s leading wine company, has announced a £1m investment in a new campaign for Hardys, its No 1 wine brand and the official wine of England Cricket. The campaign will include TV sponsorship, a partnership with Sky, print advertising and prize promotions offering the chance to win cricket tickets and cricket merchandise.

Accolade launches ‘The Rules According to Hardys’ cricket-themed campaign

Accolade Wines, the UK’s leading wine company, has announced a £1m investment in a new campaign for Hardys, its No 1 wine brand and the official wine of England...