The Institute of Promotional Marketing
  • Home
  • Promotion
      • Covid-19
      • Digital
      • experiential
      • industry
      • News
      • Partnership Marketing
      • shopper
      • Covid-19experientialIPMNews
        0

        GottaBe! Team up with NHS to make COVID-19 vaccinations accessible to minority groups

        Apr 19, 2022

      • Covid-19DigitalindustryIPMOpinion
        1

        Through a Commerce Lens: Predictions for 2022 and Beyond

        Feb 21, 2022

      • Campaign of the WeekCase StudyCovid-19
        1

        Covid Featured Case Study-Setting the stage for some extra festive fun

        Oct 15, 2021

      • Campaign of the WeekCase StudyCovid-19
        1

        Covid Featured Case Study-A seriously satisfying solution

        Oct 11, 2021

      • DigitalInfluencerNewsOther
        0

        Don Simon Is #Trending On TikTok

        Feb 23, 2023

      • DigitalOpinionOther
        0

        Monetising The Metaverse-Opinion By Together Agency

        Jan 18, 2023

      • Case StudyDigitalNews
        0

        Drambuie Off The Rocks After Together Agency Twist

        Dec 05, 2022

      • DigitalindustryIPMNewsshopper
        0

        Midlands Agency, Folk, lead the creative direction of the Pret ‘At Home’ campaign

        Aug 02, 2022

      • experientialNewsOther
        0

        GottaBe! Lead the way on Diversity with Award

        Mar 16, 2023

      • experientialInfluencerNewsSampling
        0

        N2O Partner With Superdrug For Biggest Ever Event- Superdrug Presents

        Feb 17, 2023

      • experientialNewsSampling
        0

        Maison Margiela Replica Memory Box By Haygarth

        Jan 16, 2023

      • experientialindustryOpinionOther
        0

        Experience12 Are Back With Their 2022 Pop Culture Christmas Challenge

        Dec 14, 2022

      • industryIPMNewsOther
        0

        The IPM Awards 2023 Entries Are Now Open

        Mar 16, 2023

      • industryInfluencerIPMNewsSocial
        0

        Introducing New IPM Member BIG little LDN

        Mar 13, 2023

      • industryLoyaltyNewsOpinionresearchWhite paper
        0

        ‘Understanding Loyalty In Europe’ White Paper Launch By Mando

        Mar 02, 2023

      • industryOpinionOtherresearch
        0

        Marketing Trends For 2023 From TLC

        Feb 17, 2023

      • industryIPMNewsOther
        0

        The IPM Awards 2023 Entries Are Now Open

        Mar 16, 2023

      • experientialNewsOther
        0

        GottaBe! Lead the way on Diversity with Award

        Mar 16, 2023

      • industryInfluencerIPMNewsSocial
        0

        Introducing New IPM Member BIG little LDN

        Mar 13, 2023

      • industryLoyaltyNewsOpinionresearchWhite paper
        0

        ‘Understanding Loyalty In Europe’ White Paper Launch By Mando

        Mar 02, 2023

      • LoyaltyOpinionPartnership Marketing
        0

        Loyalty – What Are Your Customers Not Telling You?

        Feb 21, 2023

      • NewsPartnership MarketingRewardsSales Promotions
        0

        SPARK Creates Sales Promotion Campaign For Mobile Marketplace Mozillion

        Nov 08, 2022

      • experientialNewsPartnership MarketingPrize promotion
        0

        Hop On At This Year’s St. Pancras Beer Festival

        Oct 18, 2022

      • b2bNewsPartnership MarketingPrize promotionshopperUncategorised
        0

        New Pipers Crisps Campaign by Cat Among The Pigeons

        Apr 21, 2022

      • Newsshopper
        0

        Quaker Are Working With Field Day To ‘Share The Warmth’

        Feb 22, 2023

      • NewsPartnershipsPrize promotionshopper
        0

        ‘No More Hairy Moments’ As Wilkinson Sword Choose Activation

        Jan 16, 2023

      • Newsshopper
        0

        Haygarth Help Vodafone Connect At Christmas

        Dec 14, 2022

      • IncentiveNewsshopper
        0

        Activation Help Wall’s Bring It Home

        Dec 07, 2022

  • News
  • Advertise
  • Directory
    • Digital
    • Promotional
    • Integrated
    • Shopper
    • Experiential
    • Creative
  • About Us
  • Contact Us
  • Home
  • Promotion
  • News
  • Advertise
  • Directory
    • Digital
    • Promotional
    • Integrated
    • Shopper
    • Experiential
    • Creative
  • About Us
  • Contact Us
Home Charity smp wins Pakistan education charity social account
The Citizen’s Foundation UK, the UK arm of a major Pakistan-based charity, has appointed shopper marketing agency smp as its UK lead social media agency to drive awareness of its work and raise funds.
CharityContent marketingDigitalindustryNewsshopper

smp wins Pakistan education charity social account

Jun 13, 2018, 07:07 amComments Off on smp wins Pakistan education charity social account

365
0

The Citizen’s Foundation UK, the UK arm of a major Pakistan-based charity, has appointed shopper marketing agency smp as its UK lead social media agency to drive awareness of its work and raise funds.

The Citizen’s Foundation is in the top five largest charities in Pakistan, helping give underprivileged children access to education in Pakistan, building over 1,482 schools, and educating over 220,000 children in the past 22 years.

Effective immediately, smp will refresh The Citizen’s Foundation’s paid social strategy with an initial focus on Ramadan. The appointment is a new scope of work and is part of a wider change in marketing strategy to move away from email marketing to social media-led campaigns. Led by Business Director Mark Burgess, smp will handle all the NGO’s social activity, including advertising, media buying and analysis.

Cally Archibald, Social Media Strategist at smp, says: “The Citizen’s Foundation is an exceptional organisation that brings genuine, positive social change in Pakistan through education. We’re very excited to be collaborating with them to increase awareness of the important fundraising work they do in the UK.”

Rukhsana Parveen-Cic, Executive Director at The Citizen’s Foundation, comments: “We’re an organisation working to help bring 22 million children out of poverty in Pakistan. Donors in Pakistan and the United States have been supporting the programme, but TCF UK has struggled to establish a foothold in the UK market. We’re really excited about the potential for social media to spread the word about the extraordinary work of TCF. We have won awards for the quality education that we provide for some of the most vulnerable children in the world. We hope that with the help of smp we will ultimately generate more donations.”

smp is a multi-award-winning marketing agency specialising in creating compelling content experiences for all stages of the customer journey, both online and offline. Client experience spans leading brands including Electrolux Group, Fitbit, Western Digital Corporation and Kimberly-Clark.


TAGaccount wins charity company news content marketing digital education fund raising industry news international shopper shopper marketing smp social media The Citizens Foundation
  • Facebook
  • Twitter
  • Google+
  • Linkedin
  • Tumblr
  • Pinterest
  • Mail
Previous PostTic Tac pop-up supports ‘Open Up’ campaign Next PostSquare Enix recruits Brand & Deliver for Shadow of the Tomb Raider UK partnerships

Related articles

Quaker Are Working With Field Day To ‘Share The Warmth’

‘No More Hairy Moments’ As Wilkinson Sword Choose Activation

Haygarth Help Vodafone Connect At Christmas


Search

Newsletter

Twitter

Tweets by @IPMBITESIZE

Connect with Us

  • Facebook
  • Youtube
  • Instagram
  • linkedin
  • Twitter
  • b2b
  • Brexit
  • Digital
  • industry
  • shopper
  • b2bindustryIPMOpinion
    0

    Facilitating Promotional Marketing Campaign Success

    Aug 03, 2022

  • b2bNewsPartnership MarketingPrize promotionshopperUncategorised
    0

    New Pipers Crisps Campaign by Cat Among The Pigeons

    Apr 21, 2022

  • b2bIPMNewsPartnership MarketingRewards
    0

    Mongoose Promotions Becomes SPARK

    Feb 17, 2022

  • BrexitCharityDigitalindustryNews
    1

    Everyone should show some general affection at Christmas

    Dec 11, 2019

  • BrexitexperientialNews
    0

    Free to roam: Three pledges to save people £187 million in mobile roaming charges after Brexit

    Mar 19, 2019

  • BrexitNewsshopper
    0

    Poundland lets shoppers choose ‘Leave’ or ‘Remain’ Brexit passports

    Feb 28, 2019

  • DigitalInfluencerNewsOther
    0

    Don Simon Is #Trending On TikTok

    Feb 23, 2023

  • DigitalOpinionOther
    0

    Monetising The Metaverse-Opinion By Together Agency

    Jan 18, 2023

  • Case StudyDigitalNews
    0

    Drambuie Off The Rocks After Together Agency Twist

    Dec 05, 2022

  • industryIPMNewsOther
    0

    The IPM Awards 2023 Entries Are Now Open

    Mar 16, 2023

  • industryInfluencerIPMNewsSocial
    0

    Introducing New IPM Member BIG little LDN

    Mar 13, 2023

  • industryLoyaltyNewsOpinionresearchWhite paper
    0

    ‘Understanding Loyalty In Europe’ White Paper Launch By Mando

    Mar 02, 2023

  • Newsshopper
    0

    Quaker Are Working With Field Day To ‘Share The Warmth’

    Feb 22, 2023

  • NewsPartnershipsPrize promotionshopper
    0

    ‘No More Hairy Moments’ As Wilkinson Sword Choose Activation

    Jan 16, 2023

  • Newsshopper
    0

    Haygarth Help Vodafone Connect At Christmas

    Dec 14, 2022

Connect with Us

  • Facebook
  • Youtube
  • Instagram
  • linkedin
  • Twitter

Home
Promotional
News
Advertising
Directory

About Us
Contact Us
Editorial Complaints?

Promotional
B2B
Shopper
Industry
Digital

© 2020 All rights reserved Wordpress Web Design By Tristar Web Solutions
Change Location
Find awesome listings near you!