The Institute of Promotional Marketing
  • Home
  • Promotion
      • Covid-19
      • Digital
      • experiential
      • industry
      • News
      • Partnership Marketing
      • shopper
      • Covid-19experientialIPMNews
        0

        GottaBe! Team up with NHS to make COVID-19 vaccinations accessible to minority groups

        Apr 19, 2022

      • Covid-19DigitalindustryIPMOpinion
        0

        Through a Commerce Lens: Predictions for 2022 and Beyond

        Feb 21, 2022

      • Campaign of the WeekCase StudyCovid-19
        1

        Covid Featured Case Study-Setting the stage for some extra festive fun

        Oct 15, 2021

      • Campaign of the WeekCase StudyCovid-19
        1

        Covid Featured Case Study-A seriously satisfying solution

        Oct 11, 2021

      • DigitalindustryIPMNewsshopper
        0

        Midlands Agency, Folk, lead the creative direction of the Pret ‘At Home’ campaign

        Aug 02, 2022

      • Campaign of the WeekDigitalNews
        0

        Haygarth ‘Making Moments Matter’ for New Client Border Biscuits

        Jun 23, 2022

      • DigitalindustryIPMNewsOpinion
        0

        All In from 1HQ

        Jun 23, 2022

      • DigitalIPMNewsOpinionshopper
        0

        Who’d have thought the QR code would be the New Normal?

        Apr 21, 2022

      • experientialNews
        0

        N2O Creates Festival Beauty Experience For NYX Professional Makeup With Disruptive Gas Station Activation

        Aug 08, 2022

      • experientialNewsSampling
        0

        Stella Artois Unfiltered Activation From Haygarth

        Aug 08, 2022

      • experientialindustryIPMOpinionUncategorised
        0

        How To Create The ‘Feel Good’ Retail We All Need Right Now

        Aug 03, 2022

      • experientialIPMNewsPartnerships
        1

        N2O and Tesco offer a taste of summer with pop-up food festival

        Jun 23, 2022

      • experientialindustryIPMOpinionUncategorised
        0

        How To Create The ‘Feel Good’ Retail We All Need Right Now

        Aug 03, 2022

      • industryIPMOpinion
        0

        Facilitating Promotional Marketing Campaign Success

        Aug 03, 2022

      • DigitalindustryIPMNewsshopper
        0

        Midlands Agency, Folk, lead the creative direction of the Pret ‘At Home’ campaign

        Aug 02, 2022

      • DigitalindustryIPMNewsOpinion
        0

        All In from 1HQ

        Jun 23, 2022

      • experientialNews
        0

        N2O Creates Festival Beauty Experience For NYX Professional Makeup With Disruptive Gas Station Activation

        Aug 08, 2022

      • experientialNewsSampling
        0

        Stella Artois Unfiltered Activation From Haygarth

        Aug 08, 2022

      • DigitalindustryIPMNewsshopper
        0

        Midlands Agency, Folk, lead the creative direction of the Pret ‘At Home’ campaign

        Aug 02, 2022

      • Campaign of the WeekDigitalNews
        0

        Haygarth ‘Making Moments Matter’ for New Client Border Biscuits

        Jun 23, 2022

      • NewsPartnership MarketingPrize promotionshopperUncategorised
        0

        New Pipers Crisps Campaign by Cat Among The Pigeons

        Apr 21, 2022

      • b2bIPMNewsPartnership MarketingRewards
        0

        Mongoose Promotions Becomes SPARK

        Feb 17, 2022

      • industryIPMNewsPartnership MarketingPartnerships
        3

        Green Cuisine celebrates Team GB sponsorship in Manga-inspired “Powered by Plants” push

        Jul 16, 2021

      • CharityNewsPartnership MarketingPrize promotionSales Promotionsshopper
        1

        Wall’s Pastry Selects Ten Feet Tall For SportsAid On-Pack Promotion

        Jun 24, 2021

      • DigitalindustryIPMNewsshopper
        0

        Midlands Agency, Folk, lead the creative direction of the Pret ‘At Home’ campaign

        Aug 02, 2022

      • experientialindustryIPMOpinionSamplingshopper
        1

        Connected, Convenient, Commercial: Product Trial in a Post-Pandemic World

        May 31, 2022

      • NewsPartnership MarketingPrize promotionshopperUncategorised
        0

        New Pipers Crisps Campaign by Cat Among The Pigeons

        Apr 21, 2022

      • DigitalIPMNewsOpinionshopper
        0

        Who’d have thought the QR code would be the New Normal?

        Apr 21, 2022

  • News
  • Advertise
  • Directory
    • Digital
    • Promotional
    • Integrated
    • Shopper
    • Experiential
    • Creative
  • About Us
  • Contact Us
  • Home
  • Promotion
  • News
  • Advertise
  • Directory
    • Digital
    • Promotional
    • Integrated
    • Shopper
    • Experiential
    • Creative
  • About Us
  • Contact Us
Home Charity smp wins Pakistan education charity social account
The Citizen’s Foundation UK, the UK arm of a major Pakistan-based charity, has appointed shopper marketing agency smp as its UK lead social media agency to drive awareness of its work and raise funds.
CharityContent marketingDigitalindustryNewsshopper

smp wins Pakistan education charity social account

Jun 13, 2018, 07:07 amComments Off on smp wins Pakistan education charity social account

229
0

The Citizen’s Foundation UK, the UK arm of a major Pakistan-based charity, has appointed shopper marketing agency smp as its UK lead social media agency to drive awareness of its work and raise funds.

The Citizen’s Foundation is in the top five largest charities in Pakistan, helping give underprivileged children access to education in Pakistan, building over 1,482 schools, and educating over 220,000 children in the past 22 years.

Effective immediately, smp will refresh The Citizen’s Foundation’s paid social strategy with an initial focus on Ramadan. The appointment is a new scope of work and is part of a wider change in marketing strategy to move away from email marketing to social media-led campaigns. Led by Business Director Mark Burgess, smp will handle all the NGO’s social activity, including advertising, media buying and analysis.

Cally Archibald, Social Media Strategist at smp, says: “The Citizen’s Foundation is an exceptional organisation that brings genuine, positive social change in Pakistan through education. We’re very excited to be collaborating with them to increase awareness of the important fundraising work they do in the UK.”

Rukhsana Parveen-Cic, Executive Director at The Citizen’s Foundation, comments: “We’re an organisation working to help bring 22 million children out of poverty in Pakistan. Donors in Pakistan and the United States have been supporting the programme, but TCF UK has struggled to establish a foothold in the UK market. We’re really excited about the potential for social media to spread the word about the extraordinary work of TCF. We have won awards for the quality education that we provide for some of the most vulnerable children in the world. We hope that with the help of smp we will ultimately generate more donations.”

smp is a multi-award-winning marketing agency specialising in creating compelling content experiences for all stages of the customer journey, both online and offline. Client experience spans leading brands including Electrolux Group, Fitbit, Western Digital Corporation and Kimberly-Clark.


TAGaccount wins charity company news content marketing digital education fund raising industry news international shopper shopper marketing smp social media The Citizens Foundation
  • Facebook
  • Twitter
  • Google+
  • Linkedin
  • Tumblr
  • Pinterest
  • Mail
Previous PostTic Tac pop-up supports ‘Open Up’ campaign Next PostSquare Enix recruits Brand & Deliver for Shadow of the Tomb Raider UK partnerships

Related articles

Midlands Agency, Folk, lead the creative direction of the Pret ‘At Home’ campaign

Haygarth ‘Making Moments Matter’ for New Client Border Biscuits

Raft of New Hires at ELVIS Boosts Creative Firepower Following Period of Growth


Search

Newsletter

Twitter

Tweets by @IPMBITESIZE

Connect with Us

  • Facebook
  • Youtube
  • Instagram
  • linkedin
  • Twitter
  • b2b
  • Brexit
  • Digital
  • industry
  • shopper
  • b2bIPMNewsPartnership MarketingRewards
    0

    Mongoose Promotions Becomes SPARK

    Feb 17, 2022

  • b2bIPMPartnership MarketingPartnershipsSales PromotionsTravel
    0

    BRAND CULTURE POWER UP ENERGIZER’S CHRISTMAS CAMPAIGN

    Nov 26, 2020

  • b2bindustryIPMNews
    0

    The IPM and Ingenuity partner to launch IPM Agency Referrals: Powered by Ingenuity

    Jul 01, 2019

  • BrexitCharityDigitalindustryNews
    1

    Everyone should show some general affection at Christmas

    Dec 11, 2019

  • BrexitexperientialNews
    0

    Free to roam: Three pledges to save people £187 million in mobile roaming charges after Brexit

    Mar 19, 2019

  • BrexitNewsshopper
    0

    Poundland lets shoppers choose ‘Leave’ or ‘Remain’ Brexit passports

    Feb 28, 2019

  • DigitalindustryIPMNewsshopper
    0

    Midlands Agency, Folk, lead the creative direction of the Pret ‘At Home’ campaign

    Aug 02, 2022

  • Campaign of the WeekDigitalNews
    0

    Haygarth ‘Making Moments Matter’ for New Client Border Biscuits

    Jun 23, 2022

  • DigitalindustryIPMNewsOpinion
    0

    All In from 1HQ

    Jun 23, 2022

  • experientialindustryIPMOpinionUncategorised
    0

    How To Create The ‘Feel Good’ Retail We All Need Right Now

    Aug 03, 2022

  • industryIPMOpinion
    0

    Facilitating Promotional Marketing Campaign Success

    Aug 03, 2022

  • DigitalindustryIPMNewsshopper
    0

    Midlands Agency, Folk, lead the creative direction of the Pret ‘At Home’ campaign

    Aug 02, 2022

  • DigitalindustryIPMNewsshopper
    0

    Midlands Agency, Folk, lead the creative direction of the Pret ‘At Home’ campaign

    Aug 02, 2022

  • experientialindustryIPMOpinionSamplingshopper
    1

    Connected, Convenient, Commercial: Product Trial in a Post-Pandemic World

    May 31, 2022

  • NewsPartnership MarketingPrize promotionshopperUncategorised
    0

    New Pipers Crisps Campaign by Cat Among The Pigeons

    Apr 21, 2022

Connect with Us

  • Facebook
  • Youtube
  • Instagram
  • linkedin
  • Twitter

Home
Promotional
News
Advertising
Directory

About Us
Contact Us
Editorial Complaints?

Promotional
B2B
Shopper
Industry
Digital

© 2020 All rights reserved Wordpress Web Design By Tristar Web Solutions
Change Location
Find awesome listings near you!