Benefit Cosmetics has teamed up with happiness expert Laura Jane Williams to create the Hello Happy House, designed to take guests on a journey through the differing states of happiness during an immersive ‘Happy Hour’ with a difference.
The launch of the experience is to highlight Benefit Cosmetics’ newest foundation range – Hello Happy.
Featuring four interactive rooms, guests will have the chance to indulge in an experience that’ll make that Benefit says will make them smile from ear to ear.
The space includes an Instagrammable glitter shower, a relaxation room, fun fair activities and an invigorating bounce room, which encourages visitors to tap into their playful side.
To help guests unleash their joy and silliness, Benefit enlisted Laura Jane Williams, regular columnist in national press and the author of ‘Ice Cream for Breakfast’, a guide to rediscovering your inner child. Laura will be hosting happiness workshops inside the Hello Happy House on Saturday 29th June, during which she will unpack the concept of happiness and provide top tips on how to avoid self-judgement and be more playful every day.
Laura says: “When I was researching for my book, what came up again and again is how hard it can be to be ‘adult’ – sometimes we just want to be the carefree child inside of us. This is a chance to laugh deeply, be playful and curious, and emerge on the other side brighter and lighter and more beautiful because of it. The Hello Happy House is the perfect wellbeing escape in today’s hectic world.”
Benefit Cosmetics’ Head of Brand Activation, Kyra White, explains; “At Benefit we truly believe that laughter is the best cosmetic. The Hello Happy House is the place to go to giggle, relax and generally take an hour out of your day for you. We are a nation of big kids and this is the perfect place to rediscover your inner child.”
Guests will be welcomed to the Hello Happy House where they will begin their own ‘Happy Hour’. Escorted through each room, they will get the chance to experience the Benefit world of fun and happiness, through the sequence of truly immersive activities!
To celebrate the launch the new Hello Happy range, once an hour a brand new foundation will be given away to one lucky fan (or Benebabe, as the brand calls them) in their perfectly colour matched shade. To win, consumers need to find the golden Hello Happy product, hidden somewhere within the Hello Happy House.
The Hello Happy House will be open to the public on Friday 29th and Saturday 30th June 2018 at The White Space on London’s Great Newport St from 11.00AM- 8.00PM on a drop in/first-come, first-served basis.
Benefit Cosmetics’ will then be hitting the road and bringing elements of the Hello Happy House to Bristol’s Cabot Circus Shopping Centre on Saturday 14th July and Cardiff’s St David’s Shopping Centre on Sunday 15th July.
Benefit Cosmetics was founded in San Francisco in the 1970s. It now has 2,000 BrowBars in 41 countries worldwide and claims to be the world’s number one brow brand.