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Secret sofa campaign 16 April

Secret Cinema launches Secret Sofa in partnership with Häagen-Dazs

14th April 2020: Secret Cinema, the pioneers of immersive storytelling, announces the launch of Secret Sofa, a weekly home entertainment series where audiences can...

scrabble

Scrabble to celebrate 70 years with immersive pop-up

Scrabble will invite visitors to celebrate how words and language have evolved over its 70-year history with a pop-up in the lower ground atrium of Westfield London on...

Benefit Cosmetics has teamed up with happiness expert Laura Jane Williams to create the Hello Happy House, designed to take guests on a journey through the differing states of happiness during an immersive ‘Happy Hour’ with a difference.

Benefit Cosmetics launches Hello Happy House interactive experience

Benefit Cosmetics has teamed up with happiness expert Laura Jane Williams to create the Hello Happy House, designed to take guests on a journey through the differing...

Travel hubs offer fantastic spaces for a full spectrum of promotional activity ranging from sampling to immersive experiential activations, says Andrew Bodwick of SpaceandPeople

Travel hubs as platforms for brands to engage consumers

Travel hubs offer fantastic spaces for a full spectrum of promotional activity ranging from sampling to immersive experiential activations, says Andrew Bodwick of...