Tag: , , , , , , , , , , , , , , , , , , , , , , ,

Carling has launched a new on-pack promotion giving consumers the chance to win an array of Premier League prizes, including the trophy itself (for a day).

Carling prize promo offers the chance to take home the Premier League trophy

Carling has launched a new on-pack promotion giving consumers the chance to win an array of Premier League prizes, including the trophy itself. Working in partnership...

Energy drink Carabao has launched an on-pack promotion to celebrate its three-year deal with the English Football League, which sees the Thai brand getting naming rights on the EFL Cup, now known as the Carabao Cups.

Carabao launches ‘Carabao Cup’ promotion to mark EFL sponsorship deal

Energy drink Carabao has launched an on-pack promotion to celebrate its three-year deal with the English Football League, which sees the Thai brand getting naming rights...

Weetabix on the Go breakfast drink will be sampled to 200,000 festival goers this summer, following a deal between Weetabix and live entertainment company Live Nation.

Weetabix on the Go signs deal with Live Nation

Weetabix on the Go breakfast drink will be sampled to 200,000 festival goers this summer, following a deal between Weetabix and live entertainment company Live Nation....

To celebrate Prudential RideLondon 2017, taking place today and tomorrow, Amstel has enlisted the help of cycling superstar and Olympian Mark Cavendish to open the world’s first ever ‘ice-bath pub’, where cyclists can rest their weary legs in cold tubs while enjoying a cold, refreshing Amstel Bier.

Mark Cavendish turns publican for Amstel Cold Tub Pub for Prudential RideLondon 2017

To celebrate Prudential RideLondon 2017, taking place today and tomorrow, Amstel has enlisted the help of cycling superstar and Olympian Mark Cavendish to open the...

Northern Rail and speaker giant KEF have been secured as brand partners to support the summer UK cinematic release of Sony Pictures’ Spider-Man: Homecoming.

Northern Rail and KEF partner Sony Pictures Spider-Man: Homecoming

Northern Rail and speaker giant KEF have been secured as brand partners to support the summer UK cinematic release of Spider-Man: Homecoming from Sony Pictures. The...

Volvic, the Danone-owned mineral water brand, is kicking off its biggest-ever UK marketing campaign this summer across its flavoured waters range, Volvic Touch of Fruit and Volvic Juiced. The ‘Let It Out’ initiative reaches out to consumers through multiple channels to raise awareness and ultimately drive penetration, and will include a massive sampling operation across three key UK cities and a partnership with The Sun newspaper to distribute yet more free samples.

Volvic launches biggest ever campaign to inspire consumers to ‘Let It Out’

Volvic, the Danone-owned mineral water brand, is kicking off its biggest-ever UK marketing campaign this summer across its flavoured waters range, Volvic Touch of Fruit...

Kerry Foods is joining forces with Sony Pictures Consumer Marketing to run a new ‘Express Your Selfie’ on-pack promotion for its kids’ cheese snacking products, supporting the release of Sony Pictures Animation’s upcoming film, The Emoji Movie, released on August 4 2017.

Kerry Foods partners Sony’s The Emoji Movie

Kerry Foods is joining forces with Sony Pictures Consumer Marketing to run a new ‘Express Your Selfie’ on-pack promotion for its kids’ cheese snacking products,...

Tennent’s Lager is expanding its ‘Here to serve’ campaign with an on-pack competition offering consumers the chance to win one of 20 lastminute.com holidays worth £2,000 or one of 8,000 limited edition ‘banter branded’ beach towels.

Tennent’s and lastminute.com in ‘Here to Serve’ on-pack promo

Tennent’s Lager is expanding its ‘Here to serve’ campaign with an on-pack competition offering consumers the chance to win one of 20 lastminute.com holidays worth...

Alcohol-free wine brand Eisberg is continuing to support the Tour of Britain cycling race following the success of last year’s sponsorship, and will again be handing out free samples at the event’s venues around the country.

Eisberg extends Tour of Britain cycling race support

Alcohol-free wine brand Eisberg is continuing to support the Tour of Britain cycling race following the success of last year’s sponsorship, and will again be handing...

McDonald’s and Cadbury have both signed up as brand partners for the fifth Fusion Festival, taking place this year over the weekend of September 2-3 in Liverpool. Capital FM is again official media partner.

McDonald’s, Cadbury, Capital link with Fusion Festival

McDonald’s and Cadbury have both signed up as brand partners for the fifth Fusion Festival, taking place this year over the weekend of September 2-3 in Liverpool....