Tag: brand characters, Cartoon Network, collectables, competition, competitions, content, content marketing, food, on-pack, on-pack promotion, partnership marketing, prize promotion, prize promotions, Promotional merchandise, promotional products, shopper, shopper marketing, social media, sponsorship, television, toys, user generated content, Weetabix, Weetabuddies
Weetabix links with Cartoon Network
Weetabix is relaunching its successful Weetabuddies campaign with a new year-long partnership with Cartoon Network. Aimed at inspiring a new generation of cereal eaters,...
IPM Awards 2016 opens
The Institute of Promotional Marketing (IPM) has officially launched The IPM Awards 2016 Call for Entries, with an updated categories list aimed at showcasing and...
Duracell Star Wars Blippar packs
Duracell and Lucasfilm have announced a new partnership and creative campaign ahead of the highly anticipated release of Star Wars: The Force Awakens, featuring limited...
Fairy partners Make-A-Wish again
Procter & Gamble’s leading dishwash brand Fairy is partnering the Make-A-Wish Foundation for the 12th year running, and has teamed up with The Saturdays’...
Levi Strauss US helps shoppers give back
In the US, Levi Strauss & Co. has linked with Goodwill to help shoppers give unwanted clothing and footwear to the charity and also raise funds. The clothing giant...
Heinz partners RVS for Heroes campaign
Heinz is partnering with charity the Royal Voluntary Service and TV presenter Ruth Langsford as part of its Heartwarming Heroes campaign and will be encouraging...
Hunger Breaks Point Break partnership
Canned meal range Hunger Breaks is running a prize promotion offering the chance to win a trip to Mexico, as part of a partnership with upcoming movie Point Break....
Hotel Transylvania 2 recruits Fruittella, Cadbury Biscuits, River Island as partners
Hotel Transylvania 2, the Halloween animated comedy which opens on October 16th in the UK, has added Fruittella, Cadbury Biscuits and River Island as partners, joining...
