Carling has launched a new on-pack promotion giving consumers the chance to win an array of Premier League prizes, including the trophy itself.
Working in partnership with the Premier League and Sky Sports, the ‘Win The League’ campaign will give Carling drinkers the opportunity to get their hands on the famous silverware, allowing winners to take the Premier League trophy back to their home, their workplace, their local pub or even their own grassroots football club.
Running until the end of September, consumers who purchase promotional packs of Carling will be in with a chance of winning Premier League prizes every day. To enter the competition, consumers will need to download the Carling Tap app on iPhone or Android devices and use it to scan any Carling can or bottle in a promotional pack for their chance to win. Within seconds of scanning, fans will find out whether they are one of that day’s many winners.
The promotion is available across packs of Carling lager, Carling Premier, Carling Apple Cider, Carling Black Fruits Cider and Carling Citrus Twist which are labelled with ‘Win Premier League Prizes Every Day’.
On top of the trophy, other prizes include Sky Q packages for an entire year with all Sky Sports channels included and an Ultra High Definition TV, Premier League tickets, signed Premier League shirts, Now TV Sky Sports day passes, official Nike Premier League footballs and more.
There are 12 Sky Q packages to be won, including a year’s subscription including Sky Sports and Sky Cinema plus a 43” UHD TV; 10,000 NOW TV Sky Sports day passes; 92 sets of four Premier League Football match tickets; 500 Nike Strike Premier League Footballs; 40 signed Premier League shirts; 1000 coupons redeemable for a four pack of Carling Premier lager; and the star prizes, eight Premier League Trophy days.
Each Premier League Trophy day prize consists of one day with the Premier League trophy (9.00am until 9.00pm) at a location chosen by the winner (but approved by the Premier League) before the start of the 2018/2019 season. Security staff will be required to stay with the trophy at all times.
The campaign will also be supported by Out of Home advertising and social media content.
Jim Shearer, Carling Brand Director, says: “Our latest promotion gives fans a chance to get even closer to the league they love through a whole raft of exclusive Premier League prizes. The Premier League and Carling go hand in hand, and we know that big sporting occasions drive sales of alcohol for the off-trade, so this promotion has the potential to be one of our most successful to date.”
At the start of last season Carling became the Official Beer and Cider of the Premier League, having previously been title partners of the Carling Premiership from 1993 up until the 2001 season.