Tag: brand ambassadors, carbonated beverages, celebrity endorsement, contactless payment, content, content marketing, digital, experiential, Frank PR, Grey Shopper, London Underground, Lucozade, Lucozade Ribena Suntory, MediaCom, non-alcoholic drinks, Oyster Card, partnership, partnership marketing, partnerships, shopper, shopper marketing, soft drinks, TfL, The Big Kick, transport, Transport for London, transport hubs, TRO, Valenstein & Fatt, YouTube
Lucozade and TfL create contactless payment bottles to support ‘Find Your Flow’ campaign
Team GB gymnast Nile Wilson, Britain’s Got Talent finalists Twist and Pulse and ballet star Alessia Lugoboni have teamed up with Lucozade Ribena Suntory and...
Lucozade Sport launches Move More Win More promo
Lucozade Ribena Suntory is running an on-pack promo for its Lucozade Sports brand which offers consumers the chance to win more prizes the more active they are,...
Quaker partners MissPrint for ‘overnight oats’ designer jars
Quaker Oats has partnered interior design company MissPrint for an on-pack promotion giving away limited edition designer mason jars. The promotion, running on 1kg packs...
Branston ‘Thrilling’ on-pack promotion with Merlin returns for 2017
Beans brand Branston has announced the return of its two-for-one ticket deal with Merlin Entertainments for the second year running, offering tickets to 13 Merlin...
Nissan appoints TRO and Fuse to UEFA Champions League Fan Experience activation
TRO and Fuse, both part of the Omnicom group of agencies, have been jointly appointed by Nissan to run the global car manufacturer’s experiential activation at the...
Rockstar teams up with Baywatch movie
Rockstar, the energy drink brand distributed in the UK by AG Barr, is partnering with the upcoming Baywatch movie for an on-pack promotion offering shoppers the chance...
Kelloggs ‘Grown Ups Go Free’ promo 2017 launches for Easter
Kelloggs ‘Grown-ups Go Free’ Merlin promotion returns Kelloggs is re-launching its annual ‘Grown-ups Go Free’ promotion in partnership with Merlin Entertainments...
Lucozade Zero and Missguided partner for on-pack and experiential
Lucozade Zero and fashion retailer Missguided has announced a collaboration, ‘Zero To Pay’, which will be brought to life through on-pack promotion and experiential...
What If London joins IPM
The Institute of Promotional Marketing has announced that established events, brand and media partnerships company What If London has joined its network of influential...
Can programmatic make the perfect partnership?
Apr 05, 2017
Technology is heralding a brave new world of creative partnership marketing, but we’re not just talking about Match.com for brands. A little human meddling still goes...