Tag: 3 Monkeys Zeno, AB InBev, abstention, alcohol, Anomaly, Budweiser, celebrity endorsement, content marketing, digital, drink driving campaigns, Dry January, Dryathlon, Elvis, experiential, food, health and wellbeing, low alcohol, media partnerships, no alcohol, OOH, Out of Home, partnership, partnership marketing, partnerships, railway stations, retail, sampling, sensible drinking, shopper, shopper marketing, social media, Tesco, The Story Lab, Time Out
Budweiser Prohibition sampling helps keep Britons on the wagon
No alcohol beer Budweiser Prohibition has teamed up with Love Island star and personal trainer, Gabby Allen, to unveil a fleet of ‘beer floats’ that will travel the...
Budweiser Prohibition no-alcohol beer in Tesco sampling for Xmas driving safety push
AB InBev, the world’s biggest beer company, has been supporting its new alcohol-free beer, Budweiser Prohibition, with a UK anti-drink drive digital and Out Of Home...
Heineken 0.0 sponsors inaugural Mindful Drinking Festival
Heineken 0.0 alcohol-free lager was one of the sponsors for the first-ever Mindful Drinking Festival in mid-August. The Mindful Drinking Festival, which took place on...
Eisberg extends Tour of Britain cycling race support
Alcohol-free wine brand Eisberg is continuing to support the Tour of Britain cycling race following the success of last year’s sponsorship, and will again be handing...
Eisberg wine partners Tour of Britain
Eisberg, the UK’s leading alcohol-free wine brand, has agreed a three-year sponsorship deal to become the Official Wine Partner for the Tour of Britain, the UK’s...
Heineken Light digital sampling in Ireland
Dutch-based global brewing giant Heineken is bringing its Heineken Light lower alcohol beer to Europe for the first time, with a launch in Ireland supported by on and...
