Heineken 0.0 alcohol-free lager was one of the sponsors for the first-ever Mindful Drinking Festival in mid-August.
The Mindful Drinking Festival, which took place on August 13th, 2017 in London’s Bermondsey Square, featured a range of innovative drinks to taste and buy, talks from producers, mocktails from top mixologists, and more. The organisers say it was the first event of its kind to truly showcase the emerging no alcohol/low alcohol sector of the drinks industry.
The festival featured:
- Zero to 0.5% abv drinks; beers, wines, adult soft drinks.
- 30 stalls with innovative drinks and food.
- Talks and tastings from producers and experts.
- Non-alcoholic mocktails by leading mixologists.
- Free samples of some of the latest drinks available.
Heineken was one of the sponsors, and the company’s Master Brewer, Willem van Waesberghe (pictured), was on hand to explain more about the dedicated brewing process which is used to create Heineken 0.0’s premium flavour.
Van Waesberghe commented: “We were delighted to welcome so many fans and teach them more about Heineken 0.0. This new beer gives consumers choice for a variety of drinking occasions. It also contributes to the growing trend around the importance of responsible alcohol consumption and living a balanced, healthy lifestyle”.
Headquartered in Edinburgh, Heineken employs around 2,000 people. In addition to being Britain’s leading cider and beer business, Heineken owns around 1,049 pubs through its Star Pubs & Bars business. Its portfolio of brands includes Foster’s, Heineken, Strongbow, Desperados, Kronenbourg1664, John Smith’s, Bulmers, Amstel, Birra Moretti and Old Mout plus a full range of niche and speciality brands.