Tag: , , , , , , , , , , , , , , , , , , , , , , , , ,

Air Canada is running a pop-up restaurant serving gourmet versions of Canada’s national dish, Poutine, inspired by a selection of the airline’s destinations, for the second year running.

Air Canada showcases destinations with ‘Poutinerie’ pop-up

Air Canada is running a pop-up restaurant serving gourmet versions of Canada’s national dish, Poutine, inspired by a selection of the airline’s destinations, for the...

“Tell me and I forget, teach me and I may remember, involve me and I learn” should be the mantra for travel marketers targeting Millennials, says Lucy Gillions of Jackanory

Using experiential to engage and involve Millennials drives travel bookings

“Tell me and I forget, teach me and I may remember, involve me and I learn” should be the mantra for travel marketers targeting Millennials, says Lucy Gillions of...

Yakult is giving customers the chance to enjoy a range of activities that are rewarding for both body and mind, in a on-pack promotional campaign created to celebrate ‘The Science of You’.

Yakult celebrates ‘The Science of You’ with new on-pack promotion

Yakult is giving customers the chance to enjoy a range of activities that are rewarding for both body and mind, in a on-pack promotional campaign created to celebrate...

Walkers, the UK’s leading savoury snacking brand, has launched an on-pack promotion offering shoppers 25% off Virgin Experience Days over the summer period.

Walkers gets summer sorted with 25% off Virgin Experience Days

Walkers, the UK’s leading savoury snacking brand, has launched an on-pack promotion offering shoppers 25% off Virgin Experience Days over the summer period. The...

Cadbury and Merlin Entertainments’ partnership, offering consumers free tickets for memorable days out during summer, is set to continue for a third year running.

Cadbury and Merlin reunite for on-pack free ticket promotion

Cadbury and Merlin Entertainments’ partnership, offering consumers free tickets for memorable days out during summer, is set to continue for a third year running....

Persil UK has been encouraging families in London to get outdoors and active to celebrate the 10th anniversary of the launch of the brand’s ‘Dirt is Good’ marketing platform with ‘Get Out Here’, a Digital Out Of Home (DOOH) activation delivering content triggered by the weather in real-time.

Persil celebrates 10th anniversary of ‘Dirt is Good’ with real-time DOOH park push

Persil UK has been encouraging families in London to get outdoors and active to celebrate the 10th anniversary of the launch of the brand’s ‘Dirt is Good’...

Creative technology specialist CASSETTE has been appointed by leading tourist attraction Madame Tussauds Washington DC to deliver an Augmented Reality experience based around the Presidents of the United States.

Madame Tussauds appoints Cassette

Creative technology specialist CASSETTE has been appointed by leading tourist attraction Madame Tussauds Washington DC to deliver an Augmented Reality experience based...

Specialist ski airline Swiss International Air Lines (SWISS) ran a one-day experiential campaign at King’s Cross station last week, bringing a powder day to London and encouraging commuters to dig out their salopettes and book flights to the Alps.

Swiss International Air Lines brings snow on demand to King’s Cross station

Specialist ski airline Swiss International Air Lines (SWISS) ran a one-day experiential campaign at King’s Cross station last week, bringing a powder day to London...

Blackjack Promotions, which specialises in airport staffing, travel retail and experiential marketing, has seen massive growth in demand for market research services during 2017, as clients focus on understanding how passengers use airports and their feelings about the service they receive.

Blackjack Promotions strengthens airport market research offering

Blackjack Promotions, which specialises in airport staffing, travel retail and experiential marketing, has seen massive growth in demand for market research services...

DFDS Seaways is promoting its Newcastle-Amsterdam mini-cruise breaks this Autumn with Dutch-themed experiential activity and the chance to win a mini-cruise.

DFDS Seaways promotes Amsterdam mini cruises with clog tour

DFDS Seaways is promoting its Newcastle-Amsterdam mini-cruise breaks this Autumn with Dutch-themed experiential activity and the chance to win a mini-cruise. The...