DFDS Seaways is promoting its Newcastle-Amsterdam mini-cruise breaks this Autumn with Dutch-themed experiential activity and the chance to win a mini-cruise.
The shipping and logistical giants has conjured up a series of clog-related events taking place across the North East of England. The activations run across three weekends and will bring a taste of Holland to the North East, with four clog-wearing promotional models dressed in full Dutch attire roller skating around Northumberland Street in Newcastle and Market Square in Sunderland. Roaming activities are also planned for North Tyneside.
The activation was created for DFDS by Newcastle-based brand engagement agency Independent Events.
Each staff member will be armed not only with information on the many cruise breaks available through DFDS, but will also be offering free tulips to passers-by along with a unique offer of a mini-cruise break for £45. They will also be posing for photos with a giant wooden clog and members of the public.
Consumers are being invited to upload photos to social media, tagging them @DFDSUK and hashtag #GoDutch. Every person who does will be in with a chance of winning a free mini-cruise.
Independent Events, which has offices in Newcastle and Manchester, works with brands including Clarks, Coca-Cola, Greggs, Crabbie’s, Tsingtao and Boohoo.com.