Tag: books, brand experience, experiential, literature, partnership, partnership marketing, pop-up, reading
Penguin Classics launches pop-up book shop
On 24th March 2019, Penguin Classics is launching ‘Happy Reading’, its first ever pop-up bookshop in Shoreditch to celebrate reading for pleasure and the...
The Body Shop to host female empowerment pop-up event
Female empowerment, activism, discovery and self-care collide in the latest event from The Body Shop. The free pop-up will take place on 9th and 10th March at the Truman...
Krispy Kreme unveils ‘doughnut playground’ pop-up
It’s what’s on the inside that counts, and that’s certainly true with the opening of Krispy Kreme’s indulgent doughnut playground this March. The two-day...
YES! Snacks to host free blindfolded food experience
This March, Londoners will be given the opportunity to #LiveMoreYes with a free blindfolded food experience – based on research showing that, when the sense of...
LEGO creates shoppable AR experience on Snapchat
KABOOKI, the company behind the LEGO Wear license, recently launched a limited edition clothing collection for adults. To promote the new clothing line, We Are Social...
Peroni creates stylish pop-up for London Fashion Week
Italian beer brand, Peroni Nastro Azzurro, will be launching the next evolution of The House of Peroni: a culmination of its emerging talent programme across fashion and...
Cadbury launches free Secret Santa postal service across the UK
This Christmas, Cadbury is helping Brits unleash their generous instincts and become a Secret Santa by launching its very first ‘Cadbury Secret Santa Postal...
Sipsmith creates festive pop-up shop for gin lovers
Sipsmith has introduced the Sipsmith Gin Shop: a festive gin pop-up store which aims to serve as this year’s ultimate Christmas shopping destination for...
notonthehighstreet launches two Christmas pop-ups
notonthehighstreet, the online site dedicated to thoughtful gifts, has launched at London Waterloo the first of two physical pop-ups in the run up to Christmas 2018....
Scrabble to celebrate 70 years with immersive pop-up
Scrabble will invite visitors to celebrate how words and language have evolved over its 70-year history with a pop-up in the lower ground atrium of Westfield London on...
