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N2O pet food

N2O provides pawsome experience for Hill’s pet food

Award-winning experiential marketing agency N2O has activated Hill’s at Crufts, Dogfest and county shows across the UK as part of a campaign to reach cat and dog...

Tardis

HTC invites Doctor Who fans to step into the Doctor’s Tardis with a VR experience

HTC is celebrating the launch of the VIVE Cosmos, its latest premium PC-based Virtual Reality (VR) system, and has teamed up with BBC Studios to offer Doctor Who fans...

virgin holidays

Virgin Holidays creates spa, VR rollercoaster and bar in new experience store

Virgin Holidays has once more revolutionised its retail experience by opening the first-ever travel agent to feature an operational spa. The brand new store in Milton...

Severn trent

Severn Trent celebrates water with VR roadshow for kids

Severn Trent has officially kickstarted an immersive digital, virtual and experiential roadshow that will use virtual reality to delight and inspire children about...

Air Canada is running a pop-up restaurant serving gourmet versions of Canada’s national dish, Poutine, inspired by a selection of the airline’s destinations, for the second year running.

Air Canada showcases destinations with ‘Poutinerie’ pop-up

Air Canada is running a pop-up restaurant serving gourmet versions of Canada’s national dish, Poutine, inspired by a selection of the airline’s destinations, for the...

Ben Taylor of CASSETTE

TRO launches new technology solutions unit, CASSETTE

Experiential marketing agency TRO has unveiled a new standalone business unit, CASSETTE, to deliver innovative creative technology solutions for live experiential...

Dogs Trust is running create an immersive virtual reality experience to engage the public and demonstrate the impact donors can have for the thousands of dogs each year that the charity cares for.

Dogs Trust uses VR experience for face-to-face fundraising

Dogs Trust is running an immersive Virtual Reality experience to engage the public and demonstrate the impact donors can have for the thousands of dogs each year that...

Fanta is running an experiential Virtual Reality campaign called ‘Fanta: The 13th Floor’ to scare audiences just in time for Halloween, with consumers entering a physical lift that transforms into an immersive Halloween experience.

Fanta delivers scary 4D Halloween lift experience

Fanta is running an experiential Virtual Reality campaign called ‘Fanta: The 13th Floor’ to scare audiences just in time for Halloween, with consumers entering a...

GLORIOUS! Soups has launched what it is calling the world’s first ‘wellness shed’, complete with a unique virtual reality (VR) mindfulness experience that involves stirring a VR pot of soup as slowly as possible. The VR is accompanied by binaural music which is scientifically proven to improve mindfulness.

GLORIOUS Soups opens world’s first ‘wellness shed’ VR pop-up in London

GLORIOUS! Soups has launched what it is calling the world’s first ‘wellness shed’, complete with a unique virtual reality (VR) mindfulness experience that involves...

German low-cost airline Eurowings, the State Tourist Board Baden-Württemberg, Europa-Park, and Stuttgart Airport have once again partnered to promote their destinations and brands in the UK via a Virtual Reality experiential activation at Westfield Stratford City.

Eurowings and partners launch #FlyWithEd VR campaign in London

German low-cost airline Eurowings, the State Tourist Board Baden-Württemberg, Europa-Park, and Stuttgart Airport have once again partnered to promote their destinations...