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The Happy Prize - Image 3 April 2020

A Time Between Two Worlds

Justine Clement, Founder & CEO at The Life Adventure & The Happy Prize Company explores what’s going on behind the scenes in the world of travel prizes.  As...

Black tomato featured image

Reinventing the airline experience using an analysis of passenger emotions

Adam Larter, strategy director at brand strategy and content creation agency Studio Black Tomato, and the team, share their findings on consumers emotional experiences...

Sodexo travel

Why the road less travelled is best for your next travel incentive

Travel can help engage consumers by putting unusual and unexpected incentives at the heart of marketing campaigns, says Amy Nield, Head of Prize at Sodexo The world’s...

week 41

First Bus Scotland puts ‘bus in a box’ in experiential activation

First Bus Scotland has delivered a first for Glasgow by unveiling the world’s largest ‘model’ bus in the city’s famous George Square. The ‘bus-in-a-box’...

Air Canada is running a pop-up restaurant serving gourmet versions of Canada’s national dish, Poutine, inspired by a selection of the airline’s destinations, for the second year running.

Air Canada showcases destinations with ‘Poutinerie’ pop-up

Air Canada is running a pop-up restaurant serving gourmet versions of Canada’s national dish, Poutine, inspired by a selection of the airline’s destinations, for the...

“Tell me and I forget, teach me and I may remember, involve me and I learn” should be the mantra for travel marketers targeting Millennials, says Lucy Gillions of Jackanory

Using experiential to engage and involve Millennials drives travel bookings

“Tell me and I forget, teach me and I may remember, involve me and I learn” should be the mantra for travel marketers targeting Millennials, says Lucy Gillions of...

The Marriott Rewards loyalty programme ran a 3,000,000 points giveaway in the UK at the end of January, to demonstrate that it offers much more in addition to hotel stays – and gave one lucky member a trip to the Super Bowl in Minneapolis, USA.

Marriott Rewards leverages Super Bowl LII with 3,000,000 points giveaway

The Marriott Rewards loyalty programme ran a 3,000,000 points giveaway in the UK at the end of January, to demonstrate that it offers much more in addition to hotel...

Blackjack Promotions, which specialises in airport staffing, travel retail and experiential marketing, has seen massive growth in demand for market research services during 2017, as clients focus on understanding how passengers use airports and their feelings about the service they receive.

Blackjack Promotions strengthens airport market research offering

Blackjack Promotions, which specialises in airport staffing, travel retail and experiential marketing, has seen massive growth in demand for market research services...

A new American Airlines campaign to drive awareness of its product and network offering from London has become the first of its kind to utilise geofencing technology with a moving object – in this case, a London black taxicab.

American Airlines in ‘world-first’ taxi geofencing campaign

A new American Airlines campaign to drive awareness of its product and network offering from London has become the first of its kind to utilise geofencing technology...

DFDS Seaways is promoting its Newcastle-Amsterdam mini-cruise breaks this Autumn with Dutch-themed experiential activity and the chance to win a mini-cruise.

DFDS Seaways promotes Amsterdam mini cruises with clog tour

DFDS Seaways is promoting its Newcastle-Amsterdam mini-cruise breaks this Autumn with Dutch-themed experiential activity and the chance to win a mini-cruise. The...