Tag: character licensing, cinema, cinema advertising, digital, digital Out of Home, DOOH, film, film partnership, film partnerships, films, intellectual property, Lego, leisure, marketing to children, marketing to families, OOH, Out of Home, Primesight, toys
Lego, Primesight take ‘gold spot’ ads into cinema foyer
Lego is set to become the first client to capitalise on Primesight’s new ‘Primespot’ technology which takes the traditional ‘gold spot’ advertising seen...
Sony Ghostbusters partnerships for retail launch
Sony Pictures Home Entertainment is partnering with four high profile brands, Dunkin’ Donuts, minicabit, Northern Rail and South West Trains, to support the release of...
Virgin Experience Days Xmas Campaign
Virgin Experience Days has launched its 2016 marketing Christmas campaign, with an animated film which aims to remind people of the everlasting magic of memories. Set to...
Oculus launches UK experiential retail tour
Virtual Reality headset company Oculus has kicked off ‘Rift and Touch’, a retail brand experience taking place at shopping centres across the UK. The tour started...
Dan Snow podcast link for O2 climb
Up at The O2 is launching its Autumn 2016 campaign using podcasting platform Acast in a deal brokered by the7stars, with a podcast from TV historian Dan Snow. Up at The...
Manchester Trinidad & Tobago push
The Trinidad and Tobago Tourist Board (UK) is running an experiential campaign on Saturday 1st and Sunday 2nd October 2016 at Manchester’s Trafford Centre, to promote...
Bluewater: “Christmas is here. Make it magical”
Shopping centre operators Bluewater has launched a new festive integrated campaign, “Christmas is here. Make it magical”, including a TV ad, press, digital, social,...
