Tag: Cadbury, celebrity endorsement, charity, charity partnerships, competition, competitions, confectionery, event, event marketing, experiential, Facebook, food, Instagram, Mondelez, on-pack, on-pack promotion, partnership, partnership marketing, pop-up, pop-ups, Prince’s Trust, shopper, shopper marketing
Cadbury launches Creme Egg Camp experience
Cadbury is launching Creme Egg Camp, an “immersive haven” for Cadbury Creme Egg lovers. The camp will be open for five weeks from January 19th 2018 in Old Street,...
Quaker Oats offers £10,000 prizes for inspirational porridge creations
Quaker Oats is running an on-pack promotion offering 10 consumers the chance to win £10,000 (or €10,000 in the Republic of Ireland) by submitting photos of their...
Pampers launches #ThankYouMidwife campaign
Pampers has launched a nationwide #ThankYouMidwife TV and social media campaign aiming to deliver a ‘thank you’ to each of the nation’s 40,000 midwives for...
Aptaclub launches Christmas Wishes campaign in support of Mummy’s Star charity
Free-to-register baby club Aptaclub has joined forces with charity Mummy’s Star for ‘Christmas Wishes’, a festive campaign fronted by brand ambassador Binky...
Flora teams up with food influencers for dairy-free flavoured spreads launch
Flora has teamed up with 20 influencers, including the ‘Topless Baker’ Matt Adlard and The Great British Bake Off’s Benjamina, for the launch of its new...
Walkers Champions League sharing pack promo
Walkers has backed the launch of a range of re-sealable 175g sharing packs with a new on-pack promotion as part of its Uefa Champions League (UCL) sponsorship. Every...
Powwownow #Flexie challenge
As part of the Smarter Working Initiative, leading conference call provider Powwownow has launched a social media campaign challenging people to take selfies of...
Takumi links brands with Instagram influencers
Instagram is now more able to influence consumer behaviour than Facebook, Twitter and even celebrities, according to research published to mark the launch of Takumi, a...
Heinz ‘Heartwarming Heroes’ campaign
Heinz has launched a new £5m ‘Heartwarming Heroes’ campaign with both a consumer-facing element and a competition for pubs, restaurants and other food outlets. Pubs...
