Tag: chocolate, confectionery, food, partnership, partnership marketing, shopper, shopper marketing
Kinder Surprise partners with Minions for special edition range
The popular Minions licence has returned to the Kinder Surprise range with seven new toys up for grabs. The special edition eggs will be supported with a £2m marketing...
Cadbury Creme Egg and Booking.com launch hidden listing
Creme Egg Hunting Season is back – and so are the rare White Cadbury Creme Eggs. Following on from last year’s launch, this year’s hunt offers fans, not only the...
Haribo invites shoppers to ‘hunt the double yolker’ to win a holiday
Haribo has unveiled an Easter-themed campaign, inviting shoppers to ‘Hunt the Double Yolker’ in limited edition bags of Starmix. With premium UK Forest Holidays up...
KitKat gives consumers the chance to win dream getaways
Nestlé’s iconic KitKat is starting 2019 with a new on-pack promotion giving lucky consumers in the UK and Ireland the chance to win an amazing holiday break to one of...
Reese’s personalises products at Selfridges for Christmas
American confectionery brand, Reese’s, is offering limited edition personalised products for Christmas in Selfridges. Field Day have created special branded counters...
Trebor Win Small offers consumers the chance to win £5 to £50 cash prizes
Trebor, the Mondelez-owned mint brand, is offering thousands of UK consumers the chance to win between £5 and £50 in its latest on-pack prize draw, Trebor Win Small....
Cadbury partners Royal British Legion for WW1 Dairy Milk Remembrance Bar
Cadbury is marking the centenary of the end of the First World War, which takes place on November 11th 2018, by releasing a limited edition Cadbury Dairy Milk...
Green and Black’s launch sampling campaign to introduce new ‘Velvet Fruit’ chocolates
Behavioural communications agency HeyHuman is launching a nationwide sampling campaign for Green and Black’s to promote the brand’s recently introduced range of...
Mars offers consumers free cinema tickets in the return of its Sweet Sundays initiative
Mars Wrigley Confectionery UK has announced the return of its Sweet Sundays promotion for the seventh year running. The popular initiative offers consumers free cinema...
Consumers challenged to invent the next Cadbury Dairy Milk bar
For the first time ever, Cadbury is inviting UK consumers to ‘Go Madbury for Cadbury’ and create their very own Cadbury Dairy Milk bar, which could become the newest...
