Cadbury is launching Creme Egg Camp, an “immersive haven” for Cadbury Creme Egg lovers. The camp will be open for five weeks from January 19th 2018 in Old Street, London, and will serve a range of Creme Egg inspired treats against a backdrop of a display of Creme Egg “hunting paraphernalia.” All proceeds from selling tickets will go the The Prince’s Trust charity.
On arrival, ‘campers’ will find themselves in a secret woodland hideaway. A narrow path will lead them into a “goo-tastic” forest complete with mysterious tree house, to help them get a better view of all the Cadbury Creme Egg delights hidden inside.
The focus of the Creme Egg Camp will be the Campfire Kitchen, where various Cadbury Creme Egg dishes will be made for campers to enjoy. The dishes on offer throughout the Creme Egg Camp include:
- Gooey Creme Egg Cookies – gooey Creme Egg pieces baked into a chewy cookie
- Creme Egg Toastie –Creme Eggs sandwiched between warm golden toast.
- Creme Egg Fongoo –melted Creme Eggs served with a choice of breadsticks or fruit.
- Woodland Waffles: Campfire-fresh crispy waffle, with a garnish of Creme Egg and chocolate drizzle.
- Fans will be able to wash it all down with Creme Egg Hunters’ Hot Chocolate – Cadbury hot chocolate with melted Creme Egg added in.
As an extra during opening week, choc-lovers will be treated to Georgia’s Goo-tastic Creme Egg Cake created by Instagram baker Georgia Green, founder of Georgia’s Cakes. Her cake extravaganza will be made with a chocolate sponge, buttercream filling and gooey Creme Egg drizzle, topped with a nest of oozing Creme Eggs.
The Creme Egg Camp will be open Thursday to Sunday for five weeks from January 19th 2017 to February 18th 2018. Entry to Creme Egg Camp, including one dish at the Campfire Kitchen, costs £5.00 ticket plus Eventbrite fees. 100% of proceeds generated will be donated to the Prince’s Trust Charity.
Cadbury Creme Egg lovers can book tickets from 12.00pm on 15th January 2018 on the Creme Egg Eventbrite page, with limited walk-ins available.
The Cadbury brand is owned by Mondelēz International, the global snacking company with 2016 net revenues of approximately $26 billion. Mondelēz is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with power brands including Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum.