Walkers has backed the launch of a range of re-sealable 175g sharing packs with a new on-pack promotion as part of its Uefa Champions League (UCL) sponsorship.
Every promotional pack features the lower half of a football fan’s face. To enter, shoppers need to hold the pack up to their own face, take a selfie and share it on Twitter, Instagram or Facebook for a chance to win.
Entrants must be aged 18 or over and must not have been convicted of football hooliganism or have been banned from attending any sporting event.
The ‘Snap & Share’ promotion runs for 12 weeks from January 30th 2017 and offers consumers the chance to win a range of UCL-themed prizes. There are more than 7000 prizes in total, including 7,000 prizes of an adidas UEFA Champions League football, 500 prizes of a 500gb Sony PS4 with a Konami Pro Evolution Soccer 2017 video game, 20 pairs of Quarter-Final Match tickets including travel contribution and one night’s accommodation, 14 pairs of Semi-Final Match tickets including travel contribution and one night’s accommodation and six pairs of Final tickets including travel and two nights’ accommodation.
John Savage, UK brand manager – Walkers Crisps at PepsiCo, says: “Currently in the UK, one in five social occasions where snacking takes place don’t include sharing packs. We recognised this as an opportunity to drive incremental sales by introducing larger format bags of the nation’s favourite crisps, perfect for sharing. The re-sealable sticker gives shoppers the option of sharing their crisps or re-sealing them to keep them fresh and saving them for later.
Savage adds: “Watching a football match with friends or family is an ideal occasion for sharing snacks, so the UEFA Champions League is the perfect match for the launch of our new re-sealable sharing packs. The football-themed ‘Snap & Share’ on-pack promotion was designed to appeal to fans who love the social occasion around the UCL.”
An eight-week TV campaign will support the launch of the new sharing packs, which are available in four Walkers core flavours; Ready Salted, Cheese & Onion, Salt & Vinegar and Prawn Cocktail.
The ‘Snap & Share’ promotion features across key Walkers SKUs including Tear ‘n’ Share and Grab Bags, as well as the new sharing pack range.