Tag: automotive, BMW, cars, event marketing, experiential, influencer marketing, influencers, music, Omnicom, partnership, partnership marketing, partnerships, sports, TRO
BMW chooses experiential for adventurous X2 launch
Global brand experience agency TRO has been appointed to deliver the UK national consumer launch of the new BMW X2, the automotive manufacturer’s Sports Activity...
Carlsberg launches Live Nation ticket competition
Carlsberg UK will be giving away a prize bundle including Live Nation and O2 Academy tickets to one lucky winner each week for 12 weeks, as part of its partnership with...
Glenmorangie runs American-style ‘Spice & Rye’ Speakeasy to promote new variant
Scotch whisky Glenmorangie is celebrating the Golden Age of American whiskey this March with Spice & Rye, a Speakeasy-style cocktail bar in the heart of Fitzrovia,...
Reebok, Sports Direct run Ultimate Fighting Championship “Reebok Knockout” experience
Reebok partnered with Sports Direct for an in-store activation to promote the global athletic footwear and apparel company’s association with the Ultimate Fighting...
Ben & Jerry runs birthday cake ballpit sampling event
To celebrate its 40th birthday, and its new Birthday Cake flavour, ice-cream brand Ben & Jerry’s ran a giant birthday cake themed ball pit at London’s Old...
PrettyGreen adds stand-alone experiential production house, The Producers
Independent PR, content and integrated marketing agency PrettyGreen has launched a new stand-alone event and experiential production house, called The Producers. Run by...
Deliveroo gives away thousands of burgers from billboard installation
On-demand delivery service Deliveroo celebrated the fact that it has now delivered 10 million burgers in the UK since launch in 2013 with what it claims was the...
Friels First Press Vintage cider runs Record Store Day promos
Friels First Press Vintage Cider, which is sponsoring Record Store Day UK on Saturday 21st April 2018, is launching a range of activity including an on-pack promotion,...
Loch Lomond Whiskies signs partnership with The Open golf championships
Independent Scotch whisky distiller Loch Lomond Group has signed a five-year partnership deal with The Open, golf’s original championship, for its Loch Lomond Whiskies...
On-demand laundry start-up Zipjet in F2F leafleting campaign
Zipjet, the leading on-demand laundry and dry-cleaning service company in the UK and Europe, is running a face-to-face leafleting campaign focused around key London...
