Tag: data, data analytics, data capture, data collection, data security, GDPR, law, legal, legal issues, professional development, professional standards, promotional marketing, promotional marketing industry, regulation, regulations, research, RMDS, Royal Mail, Royal Mail Data Services
Customer data and promotional marketing – four areas to focus on
Jim Conning of Royal Mail Data Services (RMDS) provides some practical advice for how to use customer data in promotions, based on new research Accurate, comprehensive...
St Ives launches new agency, Edit
International marketing group St Ives has merged three of its businesses to create a new agency, Edit, which unites data science and marketing technology to power...
Price promotions out of favour as £3.7bn in discounts vanish from shops
Tim Eales of IRI looks at the implications of the massive fall in the number of price promotions in retailers Increasing pressure on UK retailers to be more...
Mando launches ‘smart’ data-driven partnerships agency, Mando-Connect
Fixed-fee company Mando has launched a new partnerships agency, Mando-Connect, which uses a data-fuelled approach to leverage a range of different data-sets to develop...
ignis launches Retailemetry retail data capture tool
Brand experience agency ignis has launched the first product from its new tech venture, ignovation labs. Ignis claims its new Retailemetry is “a unique data capture,...
Omnicom names new senior leadership for Proximity Worldwide
The newly created Omnicom Precision Marketing Group has announced two management appointments at digital, direct and CRM network Proximity Worldwide. Doug Worple,...
Kaspersky Lab runs ‘Data Dollar’ pop-up shop to highlight value of personal data
Cybersecurity firm Kaspersky Lab is running an experiential pop-up shop, The Data Dollar Store, at London’s Old Street Station on September 6th and 7th, in an attempt...
Nation’s dogs get VIP treatment
A new experiential marketing company, VIP (Very Important Pooches), has launched to offer brands a route to target dogs and their owners. VIP will be appearing at more...
Amaze One appoints Data Strategy Director
Amaze One, the CRM agency based in London, Manchester and Bristol, has appointed Paul Kennedy as its new Data Strategy Director. Kennedy, the former Head of Consulting...
TCC announces new CEO
TCC, a global leader in retail loyalty campaigns, has appointed Perry Valkenburg as new CEO of the company. Valkenburg joins from advertising agency TBWA, where he has...
