Tag: data, data analytics, data capture, data collection, data security, GDPR, law, legal, legal issues, professional development, professional standards, promotional marketing, promotional marketing industry, regulation, regulations, research, RMDS, Royal Mail, Royal Mail Data Services
Customer data and promotional marketing – four areas to focus on
Jim Conning of Royal Mail Data Services (RMDS) provides some practical advice for how to use customer data in promotions, based on new research Accurate, comprehensive...
ignis launches Retailemetry retail data capture tool
Brand experience agency ignis has launched the first product from its new tech venture, ignovation labs. Ignis claims its new Retailemetry is “a unique data capture,...
Kaspersky Lab runs ‘Data Dollar’ pop-up shop to highlight value of personal data
Cybersecurity firm Kaspersky Lab is running an experiential pop-up shop, The Data Dollar Store, at London’s Old Street Station on September 6th and 7th, in an attempt...
Nation’s dogs get VIP treatment
A new experiential marketing company, VIP (Very Important Pooches), has launched to offer brands a route to target dogs and their owners. VIP will be appearing at more...
