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Tag: data, data analytics, data capture, data collection, data security, GDPR, law, legal, legal issues, professional development, professional standards, promotional marketing, promotional marketing industry, regulation, regulations, research, RMDS, Royal Mail, Royal Mail Data Services
Customer data and promotional marketing – four areas to focus on
Apr 12, 2018
Jim Conning of Royal Mail Data Services (RMDS) provides some practical advice for how to use customer data in promotions, based on new research Accurate, comprehensive...
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Guidance on Pricing Practices
Feb 09, 2017
Laura Kelly of the IPM’s Legal Advisory Service highlights some changes to the rules on putting prices in marketing communications The Chartered Trading Standards...