Tag: data, data analytics, data capture, data collection, data security, GDPR, law, legal, legal issues, professional development, professional standards, promotional marketing, promotional marketing industry, regulation, regulations, research, RMDS, Royal Mail, Royal Mail Data Services
Customer data and promotional marketing – four areas to focus on
Jim Conning of Royal Mail Data Services (RMDS) provides some practical advice for how to use customer data in promotions, based on new research Accurate, comprehensive...
5 tips for using receipt validation in promotions
John Lyons of Brandmovers provides some timely advice for those looking at using receipt validation in their promotions Everyone’s talking about receipt validation...
