Amaze One, the CRM agency based in London, Manchester and Bristol, has appointed Paul Kennedy as its new Data Strategy Director.
Kennedy, the former Head of Consulting at Callcredit Information Group, will lead data strategy for Amaze One with input into Occam, the St Ives sister company. His role will include sourcing, designing and packaging of innovative new data propositions – and new revenue streams – for clients.
“Paul’s skills and experience make him a natural fit for Amaze One,” says Managing Director, Neil Evans. “The new opportunities he will be identifying and developing will be a key point of difference between Amaze One and our competitors.”
Kennedy, who also held previous roles at Experian/ClarityBlue, MM Teleperformance, Royal Mail and PA Consulting, says: “Given the absolutely critical role that data now performs in marketing communications, I am looking forward to helping brands realise its full potential by enabling customer experiences that are profitable for clients.”
Amaze One is a collaboration between St Ives Group companies Amaze Ltd and Occam DM Ltd. Established to break down the inherent silos of traditional CRM processes, Amaze One provides insight-driven creative communications by blending data and digital disciplines to engage customers and deliver long-term, profitable relationships for clients.