Brand experience agency ignis has launched the first product from its new tech venture, ignovation labs.
Ignis claims its new Retailemetry is “a unique data capture, reporting and insights system that delivers live audience and activity analysis, when activated in a retail promotional environment.”
The launch took place at the recent Tax Free World Association Exhibition & Congress in Cannes, as part of the TFWA Digital Village. TFWA attracts the world’s leading travel retail operators and the brands which sell through the travel retail channel.
Ignis says Retailemetry collects data at point of purchase and allows it to be assessed in real-time to instantly measure how campaigns are performing. Data is automatically uploaded to the cloud with a web app front end meaning that data collection can be made across multiple devices at the same time.
That data, such as demographic, attitudinal and purchase insights, can then be accessed in real-time to monitor, measure and report on the success of each event activation.
An API means Retailemetry can be deployed to work with other tech-driven applications and products. For example, it can be used with intelligent flooring to record footfall in store and produce heat maps of shopper movements in real-time, or it can be used with local weather data to analyse the impact of changes in the weather.
Ignis announced the launch of ignovation labs in September. It is a new in-house department tasked with identifying and developing pioneering technologies and reinforcing a culture of innovation within the agency.
The department is headed up by ignis’ Oliver Carew. Carew says: “Innovation has always been an integral part of ignis’ DNA, and the ignovation labs are an extension of that philosophy. The labs exist to develop several new proprietary technologies each year that solve big problems for existing and new clients. At times parties may feel uncomfortable in the ideas we put forward, but ultimately we hope to inspire them to push boundaries further then they have ever done before.”
As part of ignis’ commitment to innovation, the agency has also invested in DRNK?, a spontaneous socialising app that helps users meet new individuals and groups when they’re out and about.
Stephanie Whitaker, Managing Director of ignis, observes: “Incubating and accelerating growth in tech start-ups allows the agency to operate on the cutting edge. DRNK? has significant potential in its own right, and also provides an interesting opportunity for our current roster of drinks brands to advertise on the platform.”