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TheAwards_IPM (1)

IPM Launch 51st edition of The Awards

Entries are now open for the 51st edition of IPM Awards. Searching to find and celebrate the incredible work this industry has produced over the last 18 months....

Buxton_ZealCreative

ZEAL helps BUXTON multi-pack sales “Rise Up”

The UK’s most effective brand activation agency, ZEAL Creative, is working with BUXTON natural mineral water to drive multi-pack purchase and reward shoppers with...

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A Nation Of Promotion Lovers; Two Thirds Of Brits Take Part In Promotions

In the face of great change in Brits’ lifestyles, new research from YouGov and partnerships and rewards agency Mando-Connect shows Britons’ affinity for promotions....

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Exclusive Launch Of New Promotions Research

Following on from last months news, we are really excited to announce the exclusive launch of new promotions research from IPM member’s Mando-Connect and YouGov. We...

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Cinema Returns On May 17th – Is It Still A Powerful Promotional Tool?

The invention of television, war, video, DVD’s and streaming services have all been declared to be the “death of cinema”, but it survived and thrived…will...

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What The British Want From Promotions

Mando-Connect are excited to announce that they will soon be launching a new white paper “What the British want from Promotions”, developed with YouGov. Exploring...

CAP web

Leeds agency drives sales for Wagon Wheels

Promotional marketing agency Cat Among The Pigeons has developed a major on-pack promotion for Wagon Wheels featuring BBC Top Gear and the famous racing driver Stig!...

SBTIN

IPM WEBINAR EXCLUSIVE WITH STUDIO BLACK TOMATO: ‘HOW TO SELL WITH SENSITIVITY’

As lock down begins to ease, so are agencies and brands beginning to become more comfortable with the idea that a sense of business normality is returning, but it is not...

elevator promotions

Boost Drinks launches ‘Flavour Studio’ in Northern Ireland

Boost Drinks has launched a new ‘Flavour Studio’ campaign to promote their full energy range in Northern Ireland. Developed by Belfast-based promotional...

week 11

Asahi Super Dry launches nationwide tasting experience

Asahi Super Dry, the No1 Japanese Beer in the UK1, is set to launch its first fully-integrated through-the-line ‘Karakuchi Nights’ campaign, the launch of a high...