Tag: Legal Webinar, news, regulations
IPM Webinar: Gender Stereotyping Regulations Update
With the introduction of new gender stereotyping rules in 2019, regulators attempted to reflect societal changes taking place in the UK. We are hosting a webinar that...
Are Winning Moments losing out unfairly?
There’s been a lot of negative comment about the Winning Moments mechanic now being used in many prize promotions. But is the problem with the mechanic, or how...
Customer data and promotional marketing – four areas to focus on
Jim Conning of Royal Mail Data Services (RMDS) provides some practical advice for how to use customer data in promotions, based on new research Accurate, comprehensive...
UK self-regulatory system tightens rules on HFSS ads and promotions to kids
Tough new rules banning ads and promotions for food and drinks high in fat, salt or sugar (HFSS) from appearing in children’s non-broadcast media come into effect on...
LEAD 2017: Marketing vital for UK, but must look beyond London
Karen Bradley, Secretary of State for Culture, Media and Sport, has told the UK’s advertising and marketing communications professionals that the current Government...
Why HFSS marketing needs to change
Laura Kelly, Legal & Regulatory Advisor at the IPM, explains why changes to the CAP Code, the rules governing advertising and marketing in the UK, had to happen and...
CAP changes HFSS food and drink ad and promo rules
Following a full public consultation, the Committee of Advertising Practice – CAP – has today announced tough new rules banning the advertising of high fat, salt or...
CAP Code launches consultation
The Institute of Promotional Marketing (IPM) has welcomed plans from the Committee of Advertising Practice (CAP) to tighten up the rules surrounding the advertising and...
Boaty McBoatface: crowdsourcing’s unknown unknowns
James Holmes of Limelight looks at some of the challenges associated with crowdsourcing competitions and why marketers need to think ahead when planning their campaigns....
Guidance on Pricing Practices
Feb 09, 2017
Laura Kelly of the IPM’s Legal Advisory Service highlights some changes to the rules on putting prices in marketing communications The Chartered Trading Standards...