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Ello Media opinion piece website

Understanding customer expectations of brand loyalty programmes

Michael Kalli from ELLO Media tells us about the research they have conducted into consumer expectations of loyalty programmes in the market and have created a report...

blackjack fiona

Why personalisation is the sixth sense

Fiona Rayner (née Tindall), Head of Experiential & International Operations at Blackjack Promotions, explores the benefits of personalisation in sensory...

jfdi barometer

Is 2019 the year medium sized agencies grow up?

According to the third annual JFDI New Business Barometer, the definitive guide to new business trends in the UK advertising and marketing agency world conducted by...

valentines savvy

Valentine’s Day retail sales set to hit £853m, up 7.8% on 2018

New Valentine’s Day research (across 1,000 UK shoppers) from leading retail and shopper marketing agency, Savvy, has revealed that 38 percent of UK shoppers are...

feb 2019

Fridge Raiders hosts exercise classes to help Brits keep up their New Year’s resolutions

The guilt-free snack company, Fridge Raiders, has launched ‘Power Play’ to show Brits that getting fit and going to the gym isn’t just about lifting intimidating...

decide article

Point of Market Entry: Will it be your brand they choose?

Momentous stepping stones such as going to college, getting married, having a baby – or even starting to shave and use skin care for the first time – all...

ready

Fun and games: The first step to more sales from email marketing

In a post-GDPR world, Dave Corlett, New Business Director at Ready, explores how effective email marketing can be by introducing a gameplay element. According to a...

mars

The Mars Agency reveals the 2019 shopper marketing trends

The Mars Agency explores the top trends in shopper marketing for 2019. The recently published report details what we can expect to see this year, including conscious...

Imagination

Imagination previews 2019 experiential trends

Members of Imagination’s global team of creative strategists preview what you’ll be seeing within the experiential marketing space in 2019 – and what you can...

takeback wednesday

Retailers brace themselves for the rush to return unwanted Christmas gifts

Retailers are today bracing themselves for ‘Takeback Wednesday’ with the return of online purchases set to rise a phenomenal 80% today. This comes as consumers...