Tag: EACA, IPM, news, research, Whitepaper
Seven lessons for European Premium Brands looking to thrive during recession
Research released today (Thursday, 14th January 2021) from the EACA Knowledge Centre of Effie Europe winners reveals 7 salutary lessons on how marketing communications...
Brand Support for Social Causes is Disingenuous, say 59% of Young Brits
24 August 2020 – Cynical attempts to align businesses with popular social causes are eroding trust in brands. Over half (59%) of Young Brits think most brand support...
NEW Whitepaper Release: The Generational Game
‘The Generational Game’ is the latest in a series of whitepapers Blackhawk Network has created to investigate to investigate current consumer trends, with the aim...
Retail Gain and Retain in a Post COVID-19 World
16th April 2020 – Klarna, the leading global payments provider enabling over 85 million consumers worldwide to pay later in-store and online analyses the psyche of...
A third of Gen Z shoppers research health and beauty products online but still buy in stores
New data has revealed that the UK’s latest generation of digital natives are actually the most likely to go online to investigate their health and beauty product...
JFDI publishes its fourth annual new business barometer
JFDI, the UK’s leading specialist new business agency, has published its fourth annual new business barometer, the largest survey of new business professionals in UK...
Are woke millennials ignoring the environmental impact of online shopping?
As high street retail continues to deplete and more people shop online, increasing to 19% of all retail sales in December 2019*, a new report by retail marketing experts...
Valentine’s Day Retail Sales growth expected to slow to 0.2 percent, with the market worth £855m
New Valentine’s Day research (across 1,000 UK shoppers) from leading retail and shopper marketing agency, Savvy, has revealed that 37 percent of UK shoppers are...
New Ocean study: Elusive young respond to live broadcast content on DOOH
According to a new consumer survey carried out by YouGov for Ocean Outdoor, nearly half (49%) of 18 to 24-year-olds say they would be interested in seeing more live...
UK advertising delivers 25th consecutive quarter of growth- UK adspend rose 5.6% in Q3 2019
UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, marking the UK advertising industry’s 25th consecutive quarter of market growth. The figures are...
