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Beano

Beano unveils the world’s funniest fart according to science

A new ground-breaking scientific study, commissioned by Beano, has sought an answer to the age old question of what makes farting funny and reveals the world’s...

Shopp[er

UK shoppers fighting back against online retailers who fail to deliver

UK consumers are fighting back against online retailers that fail to deliver, a new research report of what the UK public expects from retailers when shopping online,...

Ad association

UK ad spend hits £6bn in Q1 2019

UK ad spend rose 4.2% year-on-year to reach £6.0bn in Q1 2019, marking the 23rd consecutive quarter of market growth and covering the three-month period leading up to...

CEO

Power of purpose understood, but CEOs failing to capitalise on the opportunity presented

New research reveals that, since the 2008 financial crisis, the typical CEO has been handed more demands, greater expectations and significantly less time to deliver...

July 2019

Schools in pioneering green audit campaign with Keep Britain Tidy and Harrogate Water

Children up and down the country will be given a hands-on role in challenging the confusion around what can and cannot be recycled as part of a ground-breaking...

Savvy research

Savvy reveal Father’s Day spending insights

New research investigating UK household shoppers’ plans for Father’s Day 2019 has been launched by leading retail and shopper marketing agency, Savvy. The findings...

Zinklar trend report

Zinklar releases CSR report ahead of their appearance at IPM CONNECT 2019

Zinklar has released a new Corporate Social Responsibility research report ahead of their appearance at IPM CONNECT 2019, on 19th June. According to the report, if you...

BAM featured image

The Value of Youth Market Research

Ben Bestford, Director at BAM Agency Ltd, shares tips and advice on conducting youth market research to gain true insight. Youth market research should never be...

champions league

Leading market research company, Zinklar, publishes research into Saturday’s Champions League final

The survey from the IPM’s agile research partner, Zinklar, reveals where fans will be watching the game and how they’ll be betting.   The survey revealed that...

comic con

MCM Comic Con London attendees make switch to Instagram over Facebook

Survey reveals content habits for early adopter MCM London Comic Con attendees. New research released yesterday reveals that Instagram is the social media of choice for...