Tag: opinion, research
The Nudge Factor
How and why you should deploy behavioural insights to power customer acquisition New customers are the lifeblood of any business. They aren’t just critical for growth:...
The Link Between the Cinema and your Customers’ Wellbeing
We were given lots of advice on how to maintain mental wellbeing during lockdown. We were told to create routines (check!), stay connected with friends (I am now an 80s...
A Nation Of Promotion Lovers; Two Thirds Of Brits Take Part In Promotions
In the face of great change in Brits’ lifestyles, new research from YouGov and partnerships and rewards agency Mando-Connect shows Britons’ affinity for promotions....
Exclusive Launch Of New Promotions Research
Following on from last months news, we are really excited to announce the exclusive launch of new promotions research from IPM member’s Mando-Connect and YouGov. We...
What The British Want From Promotions
Mando-Connect are excited to announce that they will soon be launching a new white paper “What the British want from Promotions”, developed with YouGov. Exploring...
Seven lessons for European Premium Brands looking to thrive during recession
Research released today (Thursday, 14th January 2021) from the EACA Knowledge Centre of Effie Europe winners reveals 7 salutary lessons on how marketing communications...
Brand Support for Social Causes is Disingenuous, say 59% of Young Brits
24 August 2020 – Cynical attempts to align businesses with popular social causes are eroding trust in brands. Over half (59%) of Young Brits think most brand support...
NEW Whitepaper Release: The Generational Game
‘The Generational Game’ is the latest in a series of whitepapers Blackhawk Network has created to investigate to investigate current consumer trends, with the aim...
Retail Gain and Retain in a Post COVID-19 World
16th April 2020 – Klarna, the leading global payments provider enabling over 85 million consumers worldwide to pay later in-store and online analyses the psyche of...
A third of Gen Z shoppers research health and beauty products online but still buy in stores
New data has revealed that the UK’s latest generation of digital natives are actually the most likely to go online to investigate their health and beauty product...
