Tag: brand activation, campaign, marketing, research
Beano unveils the world’s funniest fart according to science
A new ground-breaking scientific study, commissioned by Beano, has sought an answer to the age old question of what makes farting funny and reveals the world’s...
UK shoppers fighting back against online retailers who fail to deliver
UK consumers are fighting back against online retailers that fail to deliver, a new research report of what the UK public expects from retailers when shopping online,...
UK ad spend hits £6bn in Q1 2019
UK ad spend rose 4.2% year-on-year to reach £6.0bn in Q1 2019, marking the 23rd consecutive quarter of market growth and covering the three-month period leading up to...
Power of purpose understood, but CEOs failing to capitalise on the opportunity presented
New research reveals that, since the 2008 financial crisis, the typical CEO has been handed more demands, greater expectations and significantly less time to deliver...
Schools in pioneering green audit campaign with Keep Britain Tidy and Harrogate Water
Children up and down the country will be given a hands-on role in challenging the confusion around what can and cannot be recycled as part of a ground-breaking...
Savvy reveal Father’s Day spending insights
New research investigating UK household shoppers’ plans for Father’s Day 2019 has been launched by leading retail and shopper marketing agency, Savvy. The findings...
Zinklar releases CSR report ahead of their appearance at IPM CONNECT 2019
Zinklar has released a new Corporate Social Responsibility research report ahead of their appearance at IPM CONNECT 2019, on 19th June. According to the report, if you...
The Value of Youth Market Research
Ben Bestford, Director at BAM Agency Ltd, shares tips and advice on conducting youth market research to gain true insight. Youth market research should never be...
Leading market research company, Zinklar, publishes research into Saturday’s Champions League final
The survey from the IPM’s agile research partner, Zinklar, reveals where fans will be watching the game and how they’ll be betting. The survey revealed that...
MCM Comic Con London attendees make switch to Instagram over Facebook
Survey reveals content habits for early adopter MCM London Comic Con attendees. New research released yesterday reveals that Instagram is the social media of choice for...
