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ready

Fun and games: The first step to more sales from email marketing

In a post-GDPR world, Dave Corlett, New Business Director at Ready, explores how effective email marketing can be by introducing a gameplay element. According to a...

mars

The Mars Agency reveals the 2019 shopper marketing trends

The Mars Agency explores the top trends in shopper marketing for 2019. The recently published report details what we can expect to see this year, including conscious...

Imagination

Imagination previews 2019 experiential trends

Members of Imagination’s global team of creative strategists preview what you’ll be seeing within the experiential marketing space in 2019 – and what you can...

takeback wednesday

Retailers brace themselves for the rush to return unwanted Christmas gifts

Retailers are today bracing themselves for ‘Takeback Wednesday’ with the return of online purchases set to rise a phenomenal 80% today. This comes as consumers...

the delta group

The changing face of retail: the key trends and challenges facing retailers

The UK retail environment is changing at the fastest pace in its history, says Apostolos Lambrianides, Group Marketing and PR Manager at The Delta Group. As Darwin is...

gekko

Consumers want ‘real people not robots’ from retailers

A study launched by Gekko titled ‘Service not Sci-fi’, reveals that UK shoppers would rather deal with real people not robots or artificial intelligence when it...

samsung

Sodexo’s Brand Loyalty Index reveals UK’s favourite and most used brands

Tech brands are still Britain’s favourites, but latest findings from Sodexo Engage shows that Britons may be falling out of love with their gadgets. The 2018 Brand...

chris wilson

Brand partnerships in 2018 – Key Trends and learnings

Chris Wilson, Head of Brand Partnerships at Ingenuity London explores the standout brand partnership trends this year and what can be learnt from them. What a year! We...

Initials

Research reveals significant numbers of consumers are switching to challenger brands

New research conducted by independent creative agency Initials has found consumers are switching to challenger brands in their droves. Two thirds of respondents claim...

edit

Are holidaymakers ready to give AI full control?

Holidaymakers are not yet ready to hand over all their travel needs to chatbots. According to a new travel report by Edit, they are still sceptical and nervous about...