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KLM

KLM beats January blues with vending machine dispensing gifts

New research from KLM Royal Dutch Airlines has shone a light on what will be impacting our happiness levels this Blue Monday, as we enter a new decade. The research...

Black tomato featured image

Reinventing the airline experience using an analysis of passenger emotions

Adam Larter, strategy director at brand strategy and content creation agency Studio Black Tomato, and the team, share their findings on consumers emotional experiences...

black friday savvy piece

Record shopper involvement in Black Friday, but challenging Christmas expected for many retailers

New research investigating UK household shoppers’ plans for Black Friday and Christmas 2019 has been launched today by leading retail and shopper marketing agency,...

gekko survey

Will collaborative retail save our high streets?

Independent retailers should think creatively and work together to avoid going to the wall and revitalise beleaguered high streets, according to a new report...

Baby Boomers

Baby Boomers are far from fuddy duddies

New research reveals that more than one third of UK Baby Boomers (35%) identify as early adopters or early majority customers. This means they will buy new products...

Depop and digital fairy

Cash, clout and creativity: the Gen Z currency of the future

Hustle culture, self-branding and immersion in the influencer universe have created a cultural eco-system of social shopping for the next generation that’s born,...

experience12 comic con

TV in rapid decline as more Comic Con attendees switch off

New research reveals that TV has fallen even further from favour with just 34% of MCM Comic Con attendees saying it’s their preferred viewing device, a 13% decrease...

October 2019

Lidl to launch Christmas wine tasting in the dark pop-up

Lidl is announcing a ‘Wine Tasting in the Dark’ pop-up set to go on a nationwide tour of London, Manchester, and Glasgow, set to be delivered by CSM Live and Good...

AA report

UK advertising spend reaches record level of £6.0bn for Q2 2019

UK adspend rose 5.8% year-on-year to reach £6.0bn in Q2 2019, marking UK advertising’s 24th consecutive quarter of market growth. Adspend over the first six months...

halloween savvy

Halloween spending expected to reach record £387m

New research investigating UK household shoppers’ plans for Halloween has been launched today by leading retail and shopper marketing agency, Savvy. The findings...