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Savvy research

Savvy reveal Father’s Day spending insights

New research investigating UK household shoppers’ plans for Father’s Day 2019 has been launched by leading retail and shopper marketing agency, Savvy. The findings...

Zinklar trend report

Zinklar releases CSR report ahead of their appearance at IPM CONNECT 2019

Zinklar has released a new Corporate Social Responsibility research report ahead of their appearance at IPM CONNECT 2019, on 19th June. According to the report, if you...

BAM featured image

The Value of Youth Market Research

Ben Bestford, Director at BAM Agency Ltd, shares tips and advice on conducting youth market research to gain true insight. Youth market research should never be...

champions league

Leading market research company, Zinklar, publishes research into Saturday’s Champions League final

The survey from the IPM’s agile research partner, Zinklar, reveals where fans will be watching the game and how they’ll be betting.   The survey revealed that...

comic con

MCM Comic Con London attendees make switch to Instagram over Facebook

Survey reveals content habits for early adopter MCM London Comic Con attendees. New research released yesterday reveals that Instagram is the social media of choice for...

Savvy

New research shows that younger consumers rate experiences over products

Alastair Lockhart, Insight Director at Savvy, reveals new survey findings on UK consumers and the types of activity that appeal to them.  A new survey (of 1,000 UK...

Ello Media opinion piece website

Understanding customer expectations of brand loyalty programmes

Michael Kalli from ELLO Media tells us about the research they have conducted into consumer expectations of loyalty programmes in the market and have created a report...

blackjack fiona

Why personalisation is the sixth sense

Fiona Rayner (née Tindall), Head of Experiential & International Operations at Blackjack Promotions, explores the benefits of personalisation in sensory...

jfdi barometer

Is 2019 the year medium sized agencies grow up?

According to the third annual JFDI New Business Barometer, the definitive guide to new business trends in the UK advertising and marketing agency world conducted by...

valentines savvy

Valentine’s Day retail sales set to hit £853m, up 7.8% on 2018

New Valentine’s Day research (across 1,000 UK shoppers) from leading retail and shopper marketing agency, Savvy, has revealed that 38 percent of UK shoppers are...