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legal webinar series 2020

The IPM publishes details of its Legal Briefing webinar series for 2020

The IPM – the trade body representing UK agencies, service companies and brands engaged in promotional marketing and brand activation – is delighted to announce a...

Legal Briefing Website Bitesize

Data transfers in the event of a no deal Brexit

Are you a UK agency or brand running a promotion in Ireland? If so you may be transferring personal data of Irish entrants from an organisation Ireland to the UK and you...

Jim Conning of Royal Mail Data Services (RMDS) provides some practical tips for how to use customer data in promotions.

Customer data and promotional marketing – four areas to focus on

Jim Conning of Royal Mail Data Services (RMDS) provides some practical advice for how to use customer data in promotions, based on new research Accurate, comprehensive...

Laura Kelly of the IPM’s Legal Advisory Service highlights some changes to the rules on putting prices in marketing communications

Guidance on Pricing Practices

Laura Kelly of the IPM’s Legal Advisory Service highlights some changes to the rules on putting prices in marketing communications The Chartered Trading Standards...

Laura Kelly, Legal & Regulatory Advisor at the IPM, discusses the ASA's new commitment to stamping out gender stereotyping in marketing communications

Why HFSS marketing needs to change

Laura Kelly, Legal & Regulatory Advisor at the IPM, explains why changes to the CAP Code, the rules governing advertising and marketing in the UK, had to happen and...

Following a full public consultation, the Committee of Advertising Practice (CAP) has today announced tough new rules banning the advertising of high fat, salt or sugar (HFSS) food or soft drink products in children’s media.

CAP changes HFSS food and drink ad and promo rules

Following a full public consultation, the Committee of Advertising Practice – CAP – has today announced tough new rules banning the advertising of high fat, salt or...

The Institute of Promotional Marketing (IPM) has welcomed plans from the Committee of Advertising Practice (CAP) to tighten up the rules surrounding the advertising and marketing of High Fat Salt Sugar (HFSS) foods, particularly to children.

CAP Code launches consultation

The Institute of Promotional Marketing (IPM) has welcomed plans from the Committee of Advertising Practice (CAP) to tighten up the rules surrounding the advertising and...