Tag: ASA, brand identity, Creativity, embrace, industry, news, opinion, regulation
How we embrace change – a watershed moment for brands
Jo Hudson, Planning Director at PrettyGreen shares how brands and agencies can embrace change to open up new opportunities. Following the high fat/sugar/salt (HFSS)...
Are Winning Moments losing out unfairly?
There’s been a lot of negative comment about the Winning Moments mechanic now being used in many prize promotions. But is the problem with the mechanic, or how...
Customer data and promotional marketing – four areas to focus on
Jim Conning of Royal Mail Data Services (RMDS) provides some practical advice for how to use customer data in promotions, based on new research Accurate, comprehensive...
LEAD 2017: Marketing vital for UK, but must look beyond London
Karen Bradley, Secretary of State for Culture, Media and Sport, has told the UK’s advertising and marketing communications professionals that the current Government...
Why HFSS marketing needs to change
Laura Kelly, Legal & Regulatory Advisor at the IPM, explains why changes to the CAP Code, the rules governing advertising and marketing in the UK, had to happen and...
CAP changes HFSS food and drink ad and promo rules
Following a full public consultation, the Committee of Advertising Practice – CAP – has today announced tough new rules banning the advertising of high fat, salt or...
Brexit: View from the IPM
As we all let the views and opinions on the EU Referendum decision sink in, we have spoken to the IPM for their comments. As a key part of the self-regulatory process,...
Guidance on Pricing Practices
Feb 09, 2017
Laura Kelly of the IPM’s Legal Advisory Service highlights some changes to the rules on putting prices in marketing communications The Chartered Trading Standards...