Home Posts tagged regulation
Tag: ASA, brand identity, Creativity, embrace, industry, news, opinion, regulation
How we embrace change – a watershed moment for brands
May 22, 2019
Jo Hudson, Planning Director at PrettyGreen shares how brands and agencies can embrace change to open up new opportunities. Following the high fat/sugar/salt (HFSS)...
Read moreComments Off on How we embrace change – a watershed moment for brands
Are Winning Moments losing out unfairly?
Jun 07, 2018
There’s been a lot of negative comment about the Winning Moments mechanic now being used in many prize promotions. But is the problem with the mechanic, or how...
Read moreComments Off on Are Winning Moments losing out unfairly?
Customer data and promotional marketing – four areas to focus on
Apr 12, 2018
Jim Conning of Royal Mail Data Services (RMDS) provides some practical advice for how to use customer data in promotions, based on new research Accurate, comprehensive...
Read moreComments Off on Customer data and promotional marketing – four areas to focus on
Guidance on Pricing Practices
Feb 09, 2017
Laura Kelly of the IPM’s Legal Advisory Service highlights some changes to the rules on putting prices in marketing communications The Chartered Trading Standards...