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Promotions With Benefits: Customer Data

The key motivation for running a consumer promotion is always business growth.  This might be stimulation of short-term sales but also an increase of brand equity...

Experian launches a new breed of data enrichment to protect online revenues for publishers

The UK, October 5, 2020: Experian has today launched Experian Match, a new first-to-market solution, underpinned by InfoSum technology, that removes the need for third...

The importance of engaging with consumers emotionally in a data-driven age

Jo Curtis, Director ad Co-Founder of Jackanory, shares how brands can emotionally engage with consumers in this data driven age. There’s no doubt that more and more of...

Making the most of customer data

Nigel Clifton, Head of Creative at N2O, shares his opinion on how to make the most of customer data. Last year we predicted that a major marketing trend for 2019 would...

Free to roam: Three pledges to save people £187 million in mobile roaming charges after Brexit

Three UK has revealed it could save its customers £187 million* worth of mobile roaming charges if the law changes after Brexit. The announcement is part of the mobile...

Get to know your customer through promotions

Leonie Walker, General Manager at Mando, explains how promotions can be great for learning about your audience and are a tool for your long-term marketing strategies...

The Mars Agency reveals the 2019 shopper marketing trends

The Mars Agency explores the top trends in shopper marketing for 2019. The recently published report details what we can expect to see this year, including conscious...

The simple truth about tech marketing

bbp explains how brands can create a straightforward tech experience in a few simple steps. Feeling confused these days? You’re not alone. Because our senses are under...

Partnerships based on advanced sports analytics can lower costs and open up creative sales promotions opportunities around major sporting events, says Martin Bailey of Opia

Analytics: linking to major sporting events no longer fantasy football

Partnerships based on advanced sports analytics can lower costs and open up creative sales promotions opportunities around major sporting events, says Martin Bailey of...

Jim Conning of Royal Mail Data Services (RMDS) provides some practical tips for how to use customer data in promotions.

Customer data and promotional marketing – four areas to focus on

Jim Conning of Royal Mail Data Services (RMDS) provides some practical advice for how to use customer data in promotions, based on new research Accurate, comprehensive...