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Jackanory opinion

The importance of engaging with consumers emotionally in a data-driven age

Jo Curtis, Director ad Co-Founder of Jackanory, shares how brands can emotionally engage with consumers in this data driven age. There’s no doubt that more and more of...

n2O opinion

Making the most of customer data

Nigel Clifton, Head of Creative at N2O, shares his opinion on how to make the most of customer data. Last year we predicted that a major marketing trend for 2019 would...

three

Free to roam: Three pledges to save people £187 million in mobile roaming charges after Brexit

Three UK has revealed it could save its customers £187 million* worth of mobile roaming charges if the law changes after Brexit. The announcement is part of the mobile...

mando promotions

Get to know your customer through promotions

Leonie Walker, General Manager at Mando, explains how promotions can be great for learning about your audience and are a tool for your long-term marketing strategies...

mars

The Mars Agency reveals the 2019 shopper marketing trends

The Mars Agency explores the top trends in shopper marketing for 2019. The recently published report details what we can expect to see this year, including conscious...

bbp

The simple truth about tech marketing

bbp explains how brands can create a straightforward tech experience in a few simple steps. Feeling confused these days? You’re not alone. Because our senses are under...

Partnerships based on advanced sports analytics can lower costs and open up creative sales promotions opportunities around major sporting events, says Martin Bailey of Opia

Analytics: linking to major sporting events no longer fantasy football

Partnerships based on advanced sports analytics can lower costs and open up creative sales promotions opportunities around major sporting events, says Martin Bailey of...

Jim Conning of Royal Mail Data Services (RMDS) provides some practical tips for how to use customer data in promotions.

Customer data and promotional marketing – four areas to focus on

Jim Conning of Royal Mail Data Services (RMDS) provides some practical advice for how to use customer data in promotions, based on new research Accurate, comprehensive...

International marketing group St Ives has merged three of its businesses to create a new agency, Edit, which unites data science and marketing technology to power through-the-line CRM and media.

St Ives launches new agency, Edit

International marketing group St Ives has merged three of its businesses to create a new agency, Edit, which unites data science and marketing technology to power...

Price-based promotional activity in UK retailers has dropped to its lowest level for a decade, costing shoppers £3.7bn in savings, says IRI's Tim Eales

Price promotions out of favour as £3.7bn in discounts vanish from shops

Tim Eales of IRI looks at the implications of the massive fall in the number of price promotions in retailers Increasing pressure on UK retailers to be more...