Tag: data, gaming, metaverse, nft, robotics, technology
Through a Commerce Lens: Predictions for 2022 and Beyond
Read what Bryan Gildenberg, SVP of Commerce at OCG, sees as the most important commerce technologies to emerge from this year’s CES show and the implications it...
Promotions With Benefits: Customer Data
The key motivation for running a consumer promotion is always business growth. This might be stimulation of short-term sales but also an increase of brand equity...
Experian launches a new breed of data enrichment to protect online revenues for publishers
The UK, October 5, 2020: Experian has today launched Experian Match, a new first-to-market solution, underpinned by InfoSum technology, that removes the need for third...
The importance of engaging with consumers emotionally in a data-driven age
Jo Curtis, Director ad Co-Founder of Jackanory, shares how brands can emotionally engage with consumers in this data driven age. There’s no doubt that more and more of...
Making the most of customer data
Nigel Clifton, Head of Creative at N2O, shares his opinion on how to make the most of customer data. Last year we predicted that a major marketing trend for 2019 would...
Free to roam: Three pledges to save people £187 million in mobile roaming charges after Brexit
Three UK has revealed it could save its customers £187 million* worth of mobile roaming charges if the law changes after Brexit. The announcement is part of the mobile...
Get to know your customer through promotions
Leonie Walker, General Manager at Mando, explains how promotions can be great for learning about your audience and are a tool for your long-term marketing strategies...
The Mars Agency reveals the 2019 shopper marketing trends
The Mars Agency explores the top trends in shopper marketing for 2019. The recently published report details what we can expect to see this year, including conscious...
Analytics: linking to major sporting events no longer fantasy football
Partnerships based on advanced sports analytics can lower costs and open up creative sales promotions opportunities around major sporting events, says Martin Bailey of...
The simple truth about tech marketing
Nov 15, 2018
bbp explains how brands can create a straightforward tech experience in a few simple steps. Feeling confused these days? You’re not alone. Because our senses are under...