Tag: , , , , , ,

mars

The Mars Agency reveals the 2019 shopper marketing trends

The Mars Agency explores the top trends in shopper marketing for 2019. The recently published report details what we can expect to see this year, including conscious...

bbp

The simple truth about tech marketing

bbp explains how brands can create a straightforward tech experience in a few simple steps. Feeling confused these days? You’re not alone. Because our senses are under...

Partnerships based on advanced sports analytics can lower costs and open up creative sales promotions opportunities around major sporting events, says Martin Bailey of Opia

Analytics: linking to major sporting events no longer fantasy football

Partnerships based on advanced sports analytics can lower costs and open up creative sales promotions opportunities around major sporting events, says Martin Bailey of...

Jim Conning of Royal Mail Data Services (RMDS) provides some practical tips for how to use customer data in promotions.

Customer data and promotional marketing – four areas to focus on

Jim Conning of Royal Mail Data Services (RMDS) provides some practical advice for how to use customer data in promotions, based on new research Accurate, comprehensive...

International marketing group St Ives has merged three of its businesses to create a new agency, Edit, which unites data science and marketing technology to power through-the-line CRM and media.

St Ives launches new agency, Edit

International marketing group St Ives has merged three of its businesses to create a new agency, Edit, which unites data science and marketing technology to power...

Price-based promotional activity in UK retailers has dropped to its lowest level for a decade, costing shoppers £3.7bn in savings, says IRI's Tim Eales

Price promotions out of favour as £3.7bn in discounts vanish from shops

Tim Eales of IRI looks at the implications of the massive fall in the number of price promotions in retailers Increasing pressure on UK retailers to be more...

Fixed-fee company Mando has launched a new partnerships agency, Mando-Connect, which uses a data-fuelled approach to leverage a range of different data-sets to develop partnerships based on science.

Mando launches ‘smart’ data-driven partnerships agency, Mando-Connect

Fixed-fee company Mando has launched a new partnerships agency, Mando-Connect, which uses a data-fuelled approach to leverage a range of different data-sets to develop...

Brand experience agency ignis has launched the first product from its new tech venture, ignovation labs. Ignis claims its new Retailemetry is “a unique data capture, reporting and insights system that delivers live audience and activity analysis, when activated in a retail promotional environment.”

ignis launches Retailemetry retail data capture tool

Brand experience agency ignis has launched the first product from its new tech venture, ignovation labs. Ignis claims its new Retailemetry is “a unique data capture,...

The newly created Omnicom Precision Marketing Group has announced two management appointments at digital, direct and CRM network Proximity Worldwide.

Omnicom names new senior leadership for Proximity Worldwide

The newly created Omnicom Precision Marketing Group has announced two management appointments at digital, direct and CRM network Proximity Worldwide. Doug Worple,...

Cybersecurity firm Kaspersky Lab is running an experiential pop-up shop, The Data Dollar Store, at London’s Old Street Station on September 6th and 7th, in an attempt to highlight the fact that people do not understand just how valuable their personal data can be to big brands and criminals.

Kaspersky Lab runs ‘Data Dollar’ pop-up shop to highlight value of personal data

Cybersecurity firm Kaspersky Lab is running an experiential pop-up shop, The Data Dollar Store, at London’s Old Street Station on September 6th and 7th, in an attempt...