Tag: brand activation, campaign, COGS AWARDS 2019, IPM, promotional marketing
IPM announces much anticipated COGS Awards 2019 shortlist… and event tickets go on sale
After a comprehensive four-week judging process – both online and panel-based – this morning the IPM were delighted to announce the 21 brilliant companies...
Sleep wellness brand urges the government to amend the law to allow the UK the right to sleep
eve sleep has today published an open letter to Lord Chancellor and Secretary of State for Justice, The Rt Hon Robert Buckland QC MP, calling on him to support the...
Benefit Cosmetics and Deliveroo partner for the ‘Cake-Away’ experience
To celebrate the launch of the Boi-ing Cakeless Concealer, Benefit Cosmetics have partnered with Deliveroo to to offer make-up lovers the chance to try the new...
Bacardi rum partners with Ashley Roberts to create dance classes
To celebrate a long summer of music, which has already seen Bacardi team up with Major Lazer and Anitta for a new track called ‘Make It Hot’, the rum brand will be...
Beano unveils the world’s funniest fart according to science
A new ground-breaking scientific study, commissioned by Beano, has sought an answer to the age old question of what makes farting funny and reveals the world’s...
Auto Trader launch contactless car vending machine
Britain’s contactless car vending machine launched in London today, offers motorists a haggle-free way to purchase a brand-new car. The installation in London’s...
Haygarth launches Vodafone #BeUnlimited brand experience
To support the launch of Vodafone’s new unlimited data plans, Haygarth announces the #BeUnlimited experience– an immersive brand experience that invites consumers...
Mentos to ‘sweeten up’ the category with compliments
Mentos is investing £1.6m in its biggest campaign of the year. The new limited edition product aims to bring people together and inject a dose of innovation into the...
Gold reveals ‘Ghost Billboard’ to promote Dad’s Army: the Lost Episodes
To celebrate the release of Dad’s Army: The Lost Episodes on Gold, UKTV has unveiled an army-recruitment style out of home ad campaign which has been specially...
Leo Burnett London and McDonald’s create hype brand ‘Schnuggs’ to launch spicy chicken McNuggets
McDonald’s and Leo Burnett London have launched a campaign called ‘Schnuggs’ celebrating the release of new spicy chicken McNuggets, the latest addition to its...
