Bacardi rum partners with Ashley Roberts to create dance classes


To celebrate a long summer of music, which has already seen Bacardi team up with Major Lazer and Anitta for a new track called ‘Make It Hot’, the rum brand will be running dance classes in Shoreditch this August.

The class has been developed in collaboration with Ashley Roberts, TV & radio presenter, Pussycat Doll, West End star and Strictly Come Dancing finalist, and fitness studio Frame, known for its feel-good, energetic and fun-filled classes.

Choreography is set to the infectiously upbeat ‘Make It Hot’, as well as other tracks that embody the irresistibly uplifting ‘Sound of Rum’. Celebrating the sounds that make you want to move, the ‘Sound of Rum’ encompasses different genres with a Caribbean influence inspired by the rum brand’s vibrant island heritage.

The dance class will launch in FRAME’s Shoreditch Studio on 29th August and will run weekly on Thursdays through to 19th September. As part of the ticket, class goers can enjoy a well-deserved post-class Bacardi cocktail at Shoreditch’s ultimate street food stop, Boxpark.

Ashley Roberts says: “From the moment you hear ‘Make It Hot’ you want to get up and dance, so I jumped at the chance to work with BACARDÍ to launch a new class inspired by the track, whether you’re an advanced dancer or just a beginner, this class has been created for everyone to get involved and with a free BACARDÍ cocktail to enjoy after the class – what’s not to love!”

Dancers can sign up to the new class on the FRAME website here. Tickets cost £15 per person and include a complimentary Bacardi cocktail at Boxpark.