Benefit Cosmetics and Deliveroo partner for the ‘Cake-Away’ experience


To celebrate the launch of the Boi-ing Cakeless Concealer, Benefit Cosmetics have partnered with Deliveroo to to offer make-up lovers the chance to try the new concealer along with flavoured cakes.

This service is offered today for one day only and offers makeup-lovers the chance to try out the new concealer along with flavoured cupcakes.

The experience, delivered by Set Creative,  involves people to order three cupcakes, the cakes will arrive with  at the delivery location with a Benefit x Deliveroo driver and a senior Benefits Cosmetic MUA on hand at each delivery to shade match the consumer and hand over a free concealer.

The cupcakes are provided by Lily Vanilli and include three flavours: Vegan raspberry vanilla cake with cherry, Gluten free strawberry cupcake, and a mini matcha flower sponge cake.