Tag: brand activation, campaign, experiential, promotional marketing
Hendrick’s Gin and Space create Launderette experience
Creative agency, Space, has developed a experiential campaign to bring premium gin Hendrick’s unconventional world to life this summer. The portal is a nod to...
Grey Goose hosts summer cocktail experience in Convent Garden
Grey Goose has popped up in Covent Garden’s East Piazza, inviting consumers to celebrate moments big and small throughout the summer. Delivered and built by agency,...
Pop-up Pokémon center to open in London this October
The Pokémon Company International is excited to announce its plan to open a special pop-up Pokémon Center retail in London this October. Located in Westfield...
The benefits of partnership on-pack promotions
Joanne Schofield, Shopper Group Account Director at Brass Agency, shares how to deliver successful on-pack promotions within a set budget. They say a problem shared...
Amplify creates Victorian-inspired gin palace for Sipsmith festival activations
Amplify has been tasked with helping Sipsmith Gin develop a festival presence inspired by the gin palaces of the 1820s. The activation, which runs at three festivals...
Campo Viejo brings to life pink fountain to celebrate its new rosé wine
This August, Campo Viejo, brings the vibrancy of Spain to the South Bank, London for one day only on Thursday August 15th. The star of the show will be the Campo Viejo...
Desperados ignite the party with paintworks this festival season
Desperados invite festivalgoers to trial a complimentary, unique body marbling experience at selected UK festivals this summer. The Desperados Paintworks festival...
Rockstar energy drink gears up with Xbox for latest on-pack promotion
Rockstar Energy Drink and Xbox have unveiled plans to launch the largest fan-inspired gaming on-pack promotion to date in support of the upcoming Gears 5 release. The...
Weetabix turbo charges ‘Any-which-way-a-bix’ campaign
Weetabix is bringing back its disruptive Any-Which-Way-A-Bix messaging ready for the Back to School period. The multi-channel promotion will see a return to TV of the...
Logic brings ‘steamtown’ to UK festivals
Experiential agency TRO has been working with Japan Tobacco International UK (JTI UK) to design and build “Logic Steamtown” – an interactive consumer installation...
