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10 Golden rules of new business pitching

Paul Cope, Managing Director of the IPM, shares his 10 golden rules for how agencies can help get things off on the right foot with their (potential) new client and...

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The benefits of using an intermediary to find your next agency

Dario Pagani, Head of Brand at Ingenuity, shares how brands can use an intermediary to find the perfect agency partner that fits their requirements. Turning to social...

Twelve old mout cider

TWELVE launched Old Mout cider pineapple & raspberry campaign in Sainsbury’s

Old Mout has launched their new Pineapple & Raspberry flavour with an instore campaign for Sainsbury’s delivered by TWELVE to drive trial. With every purchase...

Hellmann's

Hellmann’s launch ‘Real Taste, Less Waste Kitchen’ to highlight London’s food waste crisis

Raising awareness of London’s food waste crisis, the Hellmann’s ‘Real Taste, Less Waste Kitchen’ is set to appear at the British Street Food Awards on...

stack

Stack reacts to latest Tottenham Court Road accidents with ‘Look Both Ways’ campaign

Recently, Tottenham Court Road turned from being a one-way street into a two-way road. Not long after, the accidents started to happen. Pedestrians who had been long...

Bird's Eye

Birds Eye raises awareness of sustainable fishing with ‘Follow the Fish’ on-pack promotion

Birds Eye is encouraging families to explore how their fish is sustainably sourced, as part of a new campaign and an on-pack promotion across its Fish Fingers and Coated...

week 36

Purdey’s punches through with positivity

Red Consultancy has created a Positivity Check-Up tool to help Brits curate their social media experience into a more positive one on behalf of natural energy drink...

Harper's Bazaar

Harper’s Bazaar launches the second annual edition of Bazaar Art Week

Harper’s Bazaar, the world’s longest-established luxury fashion, art and literary magazine, will launch the second annual edition of Bazaar Art Week this October....

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The importance of emotional connection in brand activation

Michelle Bancroft, Account Director at ATOM Marketing part of Fluid Group, shares how brands can integrate into their consumers lives by tapping into their attitudinal...

Hendrick's Gin ATM

Hendrick’s Gin announce ‘ATM (Automated Transport to the Marvellous)’ experience

Hendrick’s Gin and creative agency, Space, announces the launch of their second portal in their curious experiential campaign to bring the super-premium gin’s...