Tag: brand activation, data, Institute of Promotional Marketing, IPM
Promotions With Benefits: Customer Data
The key motivation for running a consumer promotion is always business growth. This might be stimulation of short-term sales but also an increase of brand equity...
Jägermeister Open Coffee Shop and Unveil Coffee Bean Dispensing Billboard
Jägermeister UK will open the doors to the first Jäger coffee shop in the heart of East London. Yes, you heard that correctly. In celebration of Jägermeister Cold...
The Kiwi Camp is the Little Camp With a Big Impact
TWELVE Agency have just wrapped up the delivery of Old Mout Cider’s KIWI Camp at this year’s Boardmasters festival. The festival within a festival delivers a packed...
A Quarter Century of Better British BBQ’ing supported by major grocery brands
National BBQ Week returns in early July to celebrate 25 years of better British BBQ. Sponsored by leading grocery brands, as one of the UK’s top awareness weeks*,...
Crown Brands Live launch City Experiential with Culture Liverpool
Crown Brands Live are excited to announce the launch of City experiential with Culture Liverpool. Our first partnership is with Circle Agency and together we welcome...
Givenchy L’Interdit @ the Trafford Centre with POD
We worked directly with Givenchy to provide a team of sales staff who raised awareness and drove sales of the Givenchy hero fragrance: L’Interdit, during a key period....
Trebor Brings Back Iconic “Minty Bit Stronger” Jingle To Mark 100th Anniversary
LONDON, 15th April 2021 – Trebor, the Mondelēz International-owned confectionery brand, is bringing back its iconic “minty bit stronger” jingle in a new campaign...
BRAND CULTURE POWER UP ENERGIZER’S CHRISTMAS CAMPAIGN
Brand Culture, specialists in entertainment and lifestyle partnerships and promotions, have powered up their client Energizer’s 2020 Christmas promotional campaign. ...
Nature Valley inspires UK to #visitnature with Tripadvisor
Creative agency Space has developed a campaign for Nature Valley that sees the UK’s #2 cereal bar brand[1] teaming up with Tripadvisor, the world’s largest travel...
IPM LENDS SUPPORT AND BACKING TO WORTHY ‘NIGHTS ON US’ CAMPAIGN
The IPM is proud to be announcing its support and backing to the newly launched ‘Nights On Us’ campaign, a brilliant example of collaboration in the time of...
